How DTC Merchants Are Learning To Curate The Digital-First Customer Experience
PYMNTS
OCTOBER 8, 2020
She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. This is the decoupling of front-end user experience from the back-end commerce capabilities, like product management, pricing, management payments, etc.,”
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