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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. According to Optoro Co-Founder and President Adam Vitarello , this is the year returns as part of the customer experience comes to fruition.

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How DTC Merchants Are Learning To Curate The Digital-First Customer Experience

PYMNTS

She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. Instead, Tran said a set of application programming interfaces ( APIs ) that work across channels manage the back end, giving brands speed of execution.

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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
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Enabling Innovation in Customer Experience while Optimizing the Multi-Cloud: Part Two

Cisco

As you read in part one of this blog, due to the pandemic and the resultant exponential increase in digital transactions, Customer Experience is far more paramount than ever before, across all demographics. How will you assure and secure user experience to any cloud from anywhere? Taking a holistic solution approach.

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Using Personalization To Create Authentic Relationships in Insurance (Part 3 of 5)

Perficient

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. We’ve all heard it’s cheaper to keep a customer than to secure a new one. In short, a brand attracts shoppers, but pricing closes the deal.

Policies 294
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable.

Branding 220