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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers. Here are tips discussed to ensure customers receive the best shopping experience in conjunction with an unexpected, digital switch.

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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

Seems like a good customer experience aided by the right tools and technologies will be p assé for this generation. reliance on technology to learn, eat, work, maintain health. reliance on technology to learn, eat, work, maintain health. Self-adjusting shoes and clothing. ‘Hydrate level 5.’

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No.

Branding 378
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Diane von Furstenberg, Mastercard Team For Enhanced Customer Experience

PYMNTS

Fashion designer Diane von Furstenberg has teamed up with Mastercard on curated shopping experiences for customers as well as helpful insights for store associates, according to a release. Furstenberg said the partnership is a unique one and will help the company connect with its customers in a real way.