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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos.

Branding 294
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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group. Fashionable Looks.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

But, as one of the most regulated and notoriously untrusted industries, the financial services industry is among the most vulnerable to being impacted by negative digital media, driving up its vulnerability to reputational risk. Reputational risk is convoluted.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151