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Amazon’s Unusual Brand Of Celebrity Endorsements

PYMNTS

Thanks to Amazon , whatever money the country’s best spellers get from correctly identifying the silent letters in Latin-rooted words might pale in comparison to their new deals. Mashable reported that Amazon produced two 30-second TV spots to air during the Thursday (May 26) night finals of the Scripps National Spelling Bee.

Branding 100
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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. 28), which is supported by American Express nationally. It’s also an area where the big six or other retailers won’t play this year, focusing instead on regional and national media. Now, the where.

Retail 169
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Target Invites Third-Party Sellers To Its Website

PYMNTS

The retailer is inviting specialty and national brands alike to offer items online, CNBC reported. By comparison, the hurdles to become a third-party seller are lower on Amazon and Walmart; on those sites, sellers ask for approval to sell through an application.

Branding 101
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Whole Paycheck Tracker: Amazon And Fashion Make A Sleek Outfit

PYMNTS

The Nation: “Amazon’s many tentacles provide it with novel ways to strong-arm suppliers.”. By way of comparison, Amazon’s total sales for its highest spend category – electronics and appliances – were $71.6 By the way, Walmart , the standard comparison for Amazon results, couldn’t hang on the clothes rack, either.

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Serving Up A Competitive Offering In The Crowded Meal Kit Market

PYMNTS

The meal kit space has been crowded with an unending hit parade of “dinner delivered in a box” options for consumers served up by a host of startups, established brands and even celebrities looking to cash in on the trend. Goodfood boxes are big in Canada, though relatively unknown outside its home nation.

Marketing 246
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Retail Lease Defaults Have Ripple Effect

PYMNTS

A letter from President of Stores Jamie Nordstrom to landlords on Friday showed that the company would use same-store comparisons as the basis for its decision to make its lease payments. It is now rumored to be bidding for another troubled tenant, bankrupt clothing retailer Lucky Brand Dungarees.

Retail 150
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How Mom-And-Pop Pizzerias Can Tap Into Digital Orders

PYMNTS

Through platforms such as Slice , small pizzerias can tap into technology that allows their customers to order pizza online for pickup or delivery — just like the larger national chains. By comparison, Sela said 60 percent of the big pizza chains’ business is digital, leaving room for small pizzerias to grow their digital order base.