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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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5 things banks need to do to boost customer experience

NCR

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As “We’re in the business of helping our clients power innovation and deliver exceptional customer experiences. Ostasz, AVP of U.S.

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Huntington Teams With TCF Financial In $22 Billion Bank Merger

PYMNTS

first, digitally powered customer experience,” Stephen D. He added that the two companies are stronger together and in a better position “to support our customers and drive economic growth in the communities we serve.” . The newly-combined company will operate under the Huntington name and brand.

Detroit 237
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5 Consumerism Tips for Healthcare

Perficient

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. portals, apps, communications and content strategy, etc.)

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JPMC: How Payments Drive Customer Loyalty Amid A Digitization Push

PYMNTS

In a recent conversation with PYMNTS’ Karen Webster, Miller discussed the impact of shifting buyer habits on merchants’ digital sales strategies, with optimized back-end payment processes essential to delivering a powerful customer experience on the front end. Brand Loyalty’s Surging Importance.

Payments 169