South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

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Branding social media Strategy Data 221

PYMNTS

FEBRUARY 19, 2019

Coverage includes Sweden’s Fingerprint Cards AB unveiling a biometric software platform for payment cards, wearables and USB dongles. Swedish biometrics company Fingerprint Cards AB has unveiled its FPC-BEP biometric software platform geared toward wearables, USB dongles and payment cards.

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Branding Cards Software Mobile 135

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. When banking customers see videos about card products that better explain the features, card spending ticks up on average by 30 percent, he said. It’s a story best told in the numbers.

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Video Branding Examples Cards 209

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

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Branding Marketing San Francisco Seattle 139

Bank Innovation

FEBRUARY 12, 2018

EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? The answer, at least to Barclaycard, is co-branding. Based in the U.K., Barclays is one of the major banks in Europe. […].

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Branding Strategy Marketing Cards 247

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. I think this is similar to people having a Neiman Marcus card, a Nordstrom card or a Macy’s card,” Williform explained. Registering And Extending Brand Appeal . BNPL Expands Demographic Reach .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

NOVEMBER 12, 2020

Wells Fargo & Co is seeking to sell its private-label credit card and point-of-sale (POS) financing unit as part of an ongoing strategic review of its businesses. Selling the private-label credit card unit would be a business reversal for the financial services group. Wells Fargo also reported heightened debit card usage.

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Cards Conference Groups Report 285

PYMNTS

OCTOBER 7, 2020

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express, Amazon Rollout Card For UK SMBs. American Express rolled out co-branded cards with Amazon for British SMBs.

Cards 248

Cards Innovation United States Branding 248

PYMNTS

SEPTEMBER 9, 2016

Williams-Sonoma ’s existing credit card portfolio will be acquired by Alliance Data , a Columbus, Ohio-based credit card services business, to provide a private-label, co-branded credit card program. ” .

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Branding Cards Columbus Ohio 100

BankBazaar

OCTOBER 29, 2021

Begin the most rewarding journey of your life with our first co-branded product. The FinBooster: Yes Bank – BankBazaar Credit Card is now available! If you think that this is just another lifetime-free Credit Card with never-expiring reward points, stop and take a closer look. This card has an APR of 42% per annum.

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Branding Cards Online Report 78

PYMNTS

OCTOBER 5, 2020

United Airlines and Chase Card Services today launched a “United Gateway” credit card that carries no annual fee and offers new users who charge $1,000 within three months of enrolling 20,000 frequent-flier miles. The card's rewards program includes 3 travel miles for every $1 spent on groceries through Sept.

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Cards Industry Meeting Management 180

Bank Innovation

OCTOBER 15, 2019

To Citibank, the world’s largest credit card issuer, cards are driving revenue and deeper relationships with the brand. On Tuesday, the bank reported that, in North America, revenue from branded cards grew 11% to $2.3

Cards 199

Cards America Branding Report 199

PYMNTS

APRIL 1, 2019

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections. Higher-end retailers, however, were charging $4,000 to $5,000 for a set of outdoor furniture.

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Branding Minnesota Marketing Company 123

PYMNTS

JUNE 17, 2019

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

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Branding Customer Experience Regional America 116

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

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Strategy Branding Video Marketing Strategies 243

Accenture

OCTOBER 9, 2019

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

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Cards Analysis Retail Apple 150

PYMNTS

DECEMBER 21, 2020

Kroger customers can now expediently and simply order gift cards for curbside pickup in addition to their supermarket items at 1,900 of the chain’s locations throughout the nation, according to a Monday (Dec. 21) announcement from Blackhawk Network.

Cards 159

Cards Branding Customer Experience Innovation 159

PYMNTS

FEBRUARY 11, 2020

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

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Marketing Leadership Millennials Branding 163

PYMNTS

APRIL 3, 2018

Then, in the 1920s, gas stations such as Texaco took the idea and created a payment system closer to modern-day credit cards by offering customers pieces of paper that were the size of playing cards, setting a standard size for cards. These gas cards became more important during the oil embargo in the 1970s.

Branding 109

Branding Cards Retail Strategy 109

BankBazaar

APRIL 11, 2023

National, March 30, 2023: BankBazaar.com , India’s leading fintech co-branded Credit Card platform and online provider of free Credit Scores, closed FY23 with net revenue of ₹160 crore. The company grew its net revenue for FY23 by 60% over FY22 on the back of a 60% growth in its Credit Card issuances.

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Branding Capital Cards Fintech 78

PYMNTS

SEPTEMBER 30, 2019

Once upon a time in the 1960s, banks were building a series of one-off card-based solutions, much the way today in the ending days of the 2010s we see global digital banking, mobile wallets and alternative underwriting schemes building one-off tech-based solutions for financial services products. So today (Sept.

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Marketing Fintech Cards Branding 211

PYMNTS

APRIL 9, 2018

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. While we have always been known as a relationship company, many people have considered us as only a consumer brand.

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Branding San Francisco Chicago Study 129

Payments Source

APRIL 30, 2019

Apple Card's advantages are mostly available elsewhere, but Apple's marketing prowess will make it a formidable competitor, according to Jonathan Ebinger, a general partner at Blue Run Ventures.

Apple 72

Apple Cards Branding Marketing 72

PYMNTS

MARCH 10, 2020

In seed funding from well-known angel investors, corporate card FinTech Karbon Card has notched $2 million. Amit Jangir and Pei-fu Hsieh started Karbon Card last year. The firm offers an alternative to corporate cards. Hsieh said per reports, “Our vision is to empower all startups to achieve more through a Karbon Card.”.

Cards 143

Cards Report Operations Tools 143

Bank Innovation

FEBRUARY 21, 2019

to offer a jointly developed credit card with Goldman Sachs Group Inc. and not with Synchrony Financial, MoffettNathanson analyst Lisa Ellis said, since Synchrony dominates the market for co-brand offerings. It would be “odd” for Apple Inc. Goldman must be offering Apple a very good deal,” Ellis said by email.

Apple 150

Apple Cards Branding Groups 150

PYMNTS

JULY 28, 2020

Consumers are also changing how they pay for their purchases, with a recent study finding that debit card spend was up 11.7 Consumers today are especially likely to use their debit cards for their eCommerce purchases or to make in-store purchases with mobile wallets, and card-not-present (CNP) transactions represented 43.1

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Cards Rhode Island Payments Online 212

PYMNTS

AUGUST 2, 2019

To let consumers spend the value of their digital currency, instant crypto loan company Nexo is rolling out a cryptocurrency credit card that is Mastercard-branded. According to the company’s website , “Your Loan limit is based on the market value of the crypto assets in your Nexo Account.

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Cards cryptocurrency Bitcoin Lending 175

The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

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Cards Marketing Payments Branding 33

PYMNTS

DECEMBER 16, 2019

16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. Their agreement builds upon an existing card acceptance partnership between WEX and Valero, the firms noted. ” Collaboration is an important part of WEX’s market strategy. .

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

DECEMBER 16, 2019

Mastercard is partnering with CleverCards and Appreciate Group to offer gift cards directly to mobile wallets, Mastercard announced in a press release on Monday (Dec. The Select Digital Gift Card can be sent immediately by email, text or messaging app, and is available now as a last-minute Christmas present. billion in 2019.

Cards 131

Cards Mobile Groups Compliance 131

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

Branding 128

Branding Retail Strategy Mobile 128

PYMNTS

OCTOBER 21, 2020

Spend controls were the focus of innovation in the commercial card space this week thanks to feature and program launches. This week’s commercial card innovation tracker includes a rollout of the next generation of authorization controls from Comdata Inc., Coupa Connects With American Express For B2B Virtual Card Payments.

Cards 130

Cards Innovation Management Fraud 130

Bank Innovation

DECEMBER 9, 2019

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing.

Branding 221

Branding Cards Report Company 221

Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. However, rewards or loyalty indicate a much deeper relationship.

Analytics 309

Analytics Industry Chicago Payments 309

PYMNTS

FEBRUARY 27, 2019

Commercial card company Brex is rolling out a new card product designed to meet the specific needs of eCommerce businesses, the firm said in a press release Tuesday (Feb. When Brex first launched its initial commercial card solution last year, the company targeted technology startups. “Brex sees the world differently.

Cards 185

Cards Capital Software Meeting 185

PYMNTS

JANUARY 30, 2019

LINE Pay Corporation, operator of the popular payment app LINE Pay , announced that it is launching a LINE Pay co-brand credit card with Visa in Japan. The LINE Pay-Visa credit card is set to be released later this year, allowing consumers to make payments at merchants accepting Visa throughout Japan and around the world.

Cards 142

Cards Branding Video Payments 142

PYMNTS

OCTOBER 2, 2020

has a new marketing executive, while payroll and employee benefits processor Gusto has launched “Gusto Wallet." Plus, Boost Payment Solutions is collaborating with Visa to provide further automation and flexibility to commercial card issuers, cardholders and suppliers. Banking Startup Dave Taps Ex-Airbnb Marketing Exec.

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Marketing cryptocurrency Cards Branding 130