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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

However, according to Ondot Systems CEO Bharghavan Vaduvur (BV) in a recent conversation with PYMNTS’ Karen Webster, win or lose, Apple will change the conversation about how we pay by spurring existing stakeholders — especially card issuers — to examine how they come to market. The digital card will be linked to Apple Pay.

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Mobile Cards Key To Winning Bank Accounts

PYMNTS

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153
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4 Ways Financial Institutions Can Help Their Customers Navigate Inflation

Perficient

Financial firms cannot singlehandedly control inflation, of course, but they can position themselves as knowledgeable partners that customers can depend on to be in their corner. They can use data to make decisions on the types of products they should build, as well as to figure out whom to market certain products towards.

Data 275
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Afterpay CEO On The Obstacles And Opportunities Growing Into The U.S. Market

PYMNTS

market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product.

Marketing 138
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The Price Of Paying With Plastic Is Going Up

PYMNTS

The costs of using some cards is going on the incline, as news is breaking that the nation’s two largest card networks, Visa and Mastercard, are preparing to up the fees charged to merchants to accept network-branded cards. It’s a fact that merchants, of course, do not love.

Cards 224
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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? There is, of course, the game show element in which each player has a chance to win a cash prize by guessing what percentage discount will cause a particular product to sell out.

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Mastercard’s Incoming CEO’s Take On The Future Of Payments

PYMNTS

Mastercard , like most consumer credit connected brands, was hit hard in the early days of the Great Recession. However, those trend lines soon gave way to growth in the early 2010s and beyond — driven by the digitization of commerce — with the card network’s revenue tripling in the last decade.

Payments 274