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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. For inspiration in banking innovation, we often look to other industries.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned fashioned customer service. billion-asset community bank. Build your community.

Community 139
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5 Consumerism Tips for Healthcare

Perficient

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. portals, apps, communications and content strategy, etc.)

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JPMC: How Payments Drive Customer Loyalty Amid A Digitization Push

PYMNTS

In a recent conversation with PYMNTS’ Karen Webster, Miller discussed the impact of shifting buyer habits on merchants’ digital sales strategies, with optimized back-end payment processes essential to delivering a powerful customer experience on the front end. Brand Loyalty’s Surging Importance.

Payments 169
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Three Payment Trends Give an Edge to Community Financial Institutions

The Financial Brand

The shift to digital payments and credit card use prompted by COVID-19, plus better risk controls, can help community institutions stand out. The post Three Payment Trends Give an Edge to Community Financial Institutions appeared first on The Financial Brand.

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The 2023 GonzoBanker Awards

Gonzobanker

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. We are in awe. Seriously in awe.

Fintech 194