China’s Babytree Makes The Case For Contextual Commerce
PYMNTS
NOVEMBER 27, 2018
An IPO from an Alibaba -backed online platform is fueled by those connections, and also serves as an example of the rise of contextual commerce, even if that debut has not gone as expected. It’s easy to understand how an online platform such as Babytree could enable contextual commerce. Contextual Commerce.
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