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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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How Fintech Organizations Can Better Leverage Social Media

William Mills

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

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3 Effective Tactics to Calm Customer Fears in a Banking Crisis

The Financial Brand

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Would you like other articles like this in your inbox? or largely focused on the domestic banking market. In many cases, the podcasts or hosts have sizable social media followings, and all release a new episode at least once per month so you can stay up to date with the latest trends in the finance world.

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'Fintech Is a Marketing Concept': Comments of the Week

American Banker

Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms. American Banker readers share their views on the most pressing banking topics of the week.

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How the New Digital Landscape Expanded Fintech Public Relations

William Mills

In our white paper, How is the Evolution from Print to Digital Changing Fintech PR? Here are 3 ways , we further discuss how the rise of digital media has changed our approach to public relations. In fact, here are just two reasons why we believe the new digital landscape is beneficial to Fintech: Need more content? No problem.

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