article thumbnail

[Podcast] The Plumbing Behind Your Analytics

Perficient

Business intelligence technologies are shaping analytics decision making across multiple industries. In season 1 episode #4 of the Intelligent Data Podcast , host Arvind Murali and his guest Abhisek Majumdar, Perficient’s Business Intelligence practice director, discuss how to use data storytelling as a solution for a digital transformations.

Analytics 528
article thumbnail

Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Among the alternatives, Optimizely stands out for its capabilities in experimentation, user experience personalization, and seamless integration with Google Analytics 4. From color choices to layout designs, understanding these data trends can guide future decisions and cultivate a culture centered on continuous improvement.

Google 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Guardian Of The Analytics Galaxy

PYMNTS

Think the life of a vice president of analytics is all about the numbers? But in an interview with PYMNTS, Massy Najafi , who serves in that role at Guardian Analytics , shed light on more than a few other aspects of the job. PYMNTS: What does a day in the life of a VP at Guardian Analytics look like? Think again.

Analytics 116
article thumbnail

Essential Question for Healthcare: Why Redesign Your Website?

Perficient

If your “digital front door” hasn’t been updated in a while, this lack of attention shows up in analytics like a reduction of conversion rates or other important metrics. Accordingly, the goals of a redesign should always be derived from real, measured user experiences. Are you considering a healthcare website redesign?

article thumbnail

Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

Please note that this doesn’t take into consideration other third-party software, including analytics (Google Analytics, Adobe Analytics), email marketing applications (Marketo, Klaviyo, Pardot), CRM databases (Salesforce, HubSpot), or more advanced CDPs (Tealium, Segment, or mParticle).

Tools 251
article thumbnail

What Restaurants and Bars Can Teach Us about Commerce User Experience

Perficient

One of these aspects that almost always comes into play is user experience, and for good reason. It’s been shown that customers will pay more for a quality experience , and this mindset also applies to ecommerce and the user experience you are presenting to your customer base. Data Analytics.

article thumbnail

Customizing Extractions from Oracle Enterprise Data Management

Perficient

However, latest updates have included enhancements geared towards user experience (in addition to continued focus on the previously mentioned areas). Extracts enable users to retrieve data from a viewpoint into a formatted file or a global connection. Contact us today! Have additional questions about extracts?