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An Introduction to the Power of Analytics

Perficient

In today’s world, information is considered our greatest weapon, and analytics is the forge that creates it. Analytics refers to the process of finding, illuminating, and communicating meaningful patterns in data. Through analytics, you can turn raw data into insights that will help you make better decisions. Testing Tools.

Analytics 309
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How data and analytics can improve pricing in fixed income markets

American Banker

Lisa Schirf, managing director and global head of data and analytics at Tradeweb, on using AI to build price prediction models for fixed income markets.

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Deep Dive: Digital-First Banks Harness The Power Of Data Analytics

PYMNTS

One of the most powerful tools in the financial sector is data analytics. Big Data analytics reached a market valuation of $29.87 Data analytics can give banks valuable insights into their customers’ financial lives and help them offer tailored financial products. What is Data Analytics?

Analytics 237
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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Personalized Digital Engagement Is Essential Yet Undervalued in Financial Services

Download this perspective to learn about the: - Necessity of marketing automation - Importance of reviewing and utilizing customer data - Benefits of optimizing collected analytics - Growing need for digital engagement

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Analytics Firm Dun & Bradstreet Launches IPO

PYMNTS

Analytics firm Dun & Bradstreet has launched an initial public offering (IPO), with Goldman Sachs & Co. Neil Kell , chairman of global capital markets for Bank of America , told the Financial Times that the market for public equity sales was picking up as people looked for big sales for more liquidity in the current market.

Analytics 232
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Morgan Stanley Supercharged Its Customer Journey. Learn How at Adobe Summit 2024!

Perficient

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo.

Analytics 465
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.