The Financial Brand

APRIL 17, 2024

This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand. This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand.

Analytics 32

Analytics Branding Tools Digital Banking 32

The Financial Brand

FEBRUARY 28, 2024

This article Unlocking Growth: How Consolidated Analytics Can Empower Community Banks appeared first on The Financial Brand. Former community bank CFO Kim Snyder shares how consolidated analytics can help small institutions transform fragmented data into strategic assets.

Community Bank 32

Community Bank Analytics Community Branding 32

PYMNTS

FEBRUARY 8, 2018

All it takes is predictive analytics, a tool powered by artificial intelligence (AI), which looks at dozens or even hundreds of variables to determine what a user is likely to do next based on what he’s doing now. Predictive analytics can see where the latter went astray and guide them back onto the straight and narrow path to purchase.

Analytics 152

Analytics Retail Mobile Exercises 152

Gonzobanker

DECEMBER 4, 2019

Fintech deals continue to dominate the financial service headlines, and a growing number of these transactions are in analytics. the acquisition of portfolio analytics provider Visible Equity for an undisclosed sum. the acquisition of pricing analytics provider PrecisionLender for a cool $510 million. nCino recently announced.

Analytics 100

Analytics Lending Fintech Leadership 100

PYMNTS

JUNE 14, 2016

The chief analytics officer must navigate an increasingly complex playing field of business risk, cybersecurity, financial data, employee data, and just data, period. PYMNTS: What does a day in the life of a Chief Analytics Officer look like? The numbers are the numbers – it’s the making sense of them that counts.

Analytics 100

Analytics Customer Experience Data Leadership 100

PYMNTS

DECEMBER 14, 2018

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. Brands can tag items and users can get more details about them, with the goal of eventually being sent to websites to complete purchases.

Branding 134

Branding Tools Video Analytics 134

Perficient

FEBRUARY 16, 2021

The shoe conglomerate invested heavily into data insights and user engagement analytics and created tailored-to-fit messaging for customers. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

The Financial Brand

SEPTEMBER 5, 2023

This article Credit Decisions Need to Be More Inclusive — Advanced Data Analytics Can Help appeared first on The Financial Brand. This article Credit Decisions Need to Be More Inclusive — Advanced Data Analytics Can Help appeared first on The Financial Brand. Data and technology make it possible.

Analytics 37

Analytics Data Branding Technology 37

PYMNTS

MAY 6, 2019

The company develops digital advertising for big businesses and brands, the StarTribune reported. Kristi Argyilan, whom the retailer named as Roundel president, said in a post the brand “represents a different way of thinking” when it comes to how Target serves customers along with its business partners.

Branding 109

Branding Retail Analytics Report 109

Perficient

JULY 10, 2020

Enter analytics dashboards! While analytics platforms like Google and Adobe provide some out-of-the-box templates to use to create dashboards, for this client, creating a custom dashboard was the best way to show the information wanted. . OOB data is readily available from Google Analytics and does not require any manipulation.

Data 322

Data Analytics Google Leadership 322

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

social media 477

social media Analytics Maine Study 477

PYMNTS

DECEMBER 27, 2016

Here is the response from Joe DeCosmo, chief analytics officer of Enova International …. Payments 2016: The Year of Payment Innovation Via Predictive Analytics. This was the year for payment innovation through predictive analytics. Once identified, the ACH attempt is turned off, saving customers overdraft fees.

Analytics 110

Analytics Innovation Payments eBook 110

PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. By handling the data and analytics through the OS platform and cloud-based systems that automate the robots, Izhikevich said, Brain Corp. To that end, Dr. Eugene Izhikevich , co-founder, chairman and CEO of Brain Corp.

Retail 247

Retail Branding Software Technology 247

PYMNTS

JUNE 25, 2020

Voluntary churn is the thornier issue of the two, requiring predictive analytics that look for early signals of voluntary churn, allowing time to react accordingly with personalized offers. Proactive subscription management — increasingly via purpose-built platforms — are helping solve for this.

Branding 194

Branding Strategy New York Software 194

PYMNTS

JULY 30, 2019

Most of Houzz’s research is based on analytics and surveys sent to the community, which provides them with real-time information on the health of the market. Co-branded credit cards are rooted in the early days of retail, when retailers began to work with banks instead of issuing their own cards.

Branding 129

Branding Cards Community Analytics 129

PYMNTS

JULY 2, 2020

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. The Member-CU Loyalty Disconnect . percent from CUs with no loyalty innovation track record.

Innovation 155

Innovation Branding Tools Innovation Strategies 155

Gonzobanker

MAY 30, 2017

Everybody’s talking about analytics these days and it’s not just in the predictable tech and fraud circles but in finance, marketing and lines-of-business. President John Dean from the early days of bank analytics 25 years ago – “ more loans, better loans, faster loans.” A Couple Related Takeaways from Financial Brand Forum.

Analytics 79

Analytics Data System social media 79

PYMNTS

DECEMBER 16, 2020

EDITED Retail Market Intelligence, which offers real-time information on more than 140,000 brands and retailers, lets the Benetton Group compare themselves against key rivals on a global level.

Groups 157

Groups Retail Analytics Branding 157

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

NCR

MARCH 12, 2018

One technology that we can expect to play an increasingly important role in the years to come is predictive analytics. What is predictive analytics? Financial institutions (FIs) can use predictive analytics to harness their knowledge of what has happened in the past to come up with an assessment of what will happen in the future.

Analytics 75

Analytics Digital Banking Analysis Branding 75

PYMNTS

FEBRUARY 17, 2017

Enter Feelter , a technology startup that looks to bring the power of social media sentiment to brands. Founded in 2013, the Tel Aviv-based startup begins by sifting through social media, looking for content that mentions or features client brands and products. Every vertical and every brand are different, noted Székely.

Branding 107

Branding social media Video Big Data 107

The Financial Brand

NOVEMBER 14, 2021

The post Digital Banking Transformation to Focus on Channels & Analytics in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions will also need to modernize back-office processes to complete the journey to becoming digital-first institutions.

Analytics 43

Analytics Digital Banking Banking Trends Analysis 43

FICO

OCTOBER 26, 2021

5 Ways Credit Unions Can Be More Resilient with AI and Analytics. As a result, brands are unable to connect with them in a way that feels tailored and authentic.”. Use that information along with analytics to gain a deeper understanding of who that member is and how to best interact with them. Joe Zeibert.

Analytics 52

Analytics Community Branding Data 52

Payments Source

AUGUST 31, 2017

PayPal is among the top non-bank financial brands, though that may soon change as other challengers gain ground, writes Hannu Verkasalo, founder and CEO of Verto Analytics.

Branding 68

Branding Analytics Payments Conference 68

Perficient

JULY 20, 2020

Product & Brand Disruptive Marketing. CX Data Analytics & AI Summit | August 4th. Service Retention Predictive Analytics. OEM-Dealer and Dealer-Dealer Relations. Advanced AI & Customer Data Decisioning. Predictive Models to Identify In-Market Buyers. Quantifying Media/Marketing Mix. Data Monetization.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

AUGUST 18, 2017

From smartphones to digital assistants like Alexa and Bixby as well as Facebook’s branded Messenger chatbots, the ability to determine what consumers want, how they want it and when they want it has started to become something of an expected norm. Artificial intelligence (AI) is all around us in today’s technology-driven society.

Analytics 102

Analytics Data Capital Analysis 102

Perficient

JULY 15, 2020

This Digital Transformation approach will help enterprises looking to re-platform, helping various Line of Businesses embark on the journey for Self Service Analytics, Modern fully managed Data Platform services etc. Add analytics via Power BI, Domo, Tableau, Cognos Analytics, Micro Strategy, AWS Quicksight, ThoughtSpot etc.

Data 497

Data Customer Experience Analytics Industry 497

The Financial Brand

NOVEMBER 26, 2020

The post Better Banking Service Begins with Deeper Data Analytics appeared first on The Financial Brand. Essential curiosity lies at the root of gathering data that helps banks and credit unions develop strong prospects and personalize service for consumers.

Analytics 43

Analytics Data Branding 43

PYMNTS

MAY 18, 2017

The right product at the right price and the right time: that’s the retail recipe, and EDITED is providing real-time analytics to help apparel retailers worldwide cook up success. More than half a million products are added every month to give brands the competitive edge by identifying trends early. and Australia.

Analytics 109

Analytics Retail Data Strategy 109

Insights on Business

FEBRUARY 11, 2018

The technology has advanced to the point that building VA’s is no longer a discussion around functionality and technology, but organizations and now dedicating more time developing the VA’s “personalities” to reflect the company’s mission, vision and brand. How does this bot, named and personified, support a brand’s vision and promise?

Branding 125

Branding How To Customer Experience Trends 125

The Financial Brand

JULY 26, 2021

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 43

Branding Training Analytics Banking Trends 43

The Financial Brand

APRIL 16, 2021

The post 4 Data Analytics Tips Help Financial Institutions Match Consumer Needs appeared first on The Financial Brand. Practical digital marketing suggestions that will assist vulnerable consumers to regain their footing, and others to receive relevant offers.

Analytics 40

Analytics Data Branding Marketing 40

Perficient

FEBRUARY 28, 2024

Better Pinpoint Your Risk(s): Predictive analytics to better target risks, artificial intelligence to identify fraud, and intelligent automation to improve operational efficiency are at the heart of insurance digital transformation moving forward.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

FEBRUARY 6, 2020

The Apple Watch had a record-breaking 2019, outselling the entire Swiss watch industry, a report by Strategy Analytics indicated on Wednesday (Feb. million for all Swiss watch brands combined. The window for Swiss watch brands to make an impact in smartwatches is closing. Apple Watch shipped 30.7

Apple 141

Apple Industry Analytics Strategy 141

The Financial Brand

OCTOBER 26, 2020

The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand. Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.

Analytics 42

Analytics Data Marketing Training 42

PYMNTS

JANUARY 14, 2021

13) between Walgreens , Mastercard and Synchrony is more than a standard co-brand deal. But that’s where the standard co-brand partnership ends. The new relationship will allow Walgreens to address those priorities by tapping into Mastercard’s services, including data analytics, loyalty, customer engagement and cybersecurity.

Payments 174

Payments Branding Analytics Data 174

FICO

FEBRUARY 5, 2019

As one of the first companies to use the platform’s machine-learning adaptive analytics capability, EnterCard is able to rapidly respond to shifts in fraud patterns, and has reduced net losses in basis points by 60 percent. The post Adaptive Analytics Help EnterCard Cut Fraud Loss Rate 60% appeared first on FICO.

Analytics 53

Analytics Fraud Groups Customer Experience 53