The Financial Brand

DECEMBER 27, 2021

Increasing digitization demands that banks and credit unions learn to apply analytical tools to better understand consumers and control risk. The post 4 Key Omnichannel Trends Impacting Financial Institution Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

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The Financial Brand

SEPTEMBER 6, 2021

Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets. The post 4 Ways for Financial Marketers to Extract Meaningful Website Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

OCTOBER 11, 2021

By tapping data and advanced analytics, banks and credit unions can deliver meaningful solutions to underserved communities at scale. The post Banking Needs To Do More Than Talk About Financial Inclusion appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

SEPTEMBER 13, 2023

This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand. Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

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The Financial Brand

JANUARY 2, 2022

The post Retail Banking Reflections and Keys to Success for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The best way to prepare for the future is to reflect on the progress and shortfalls of the past.

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The Financial Brand

DECEMBER 21, 2021

The post The Future of Banking When a ‘New Normal’ Has Yet to be Defined appeared first on The Financial Brand - Banking Trends, Analysis & Insights. With the future still undefined, financial institutions need to rethink business models and be prepared for a permanent hybrid work environment.

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The Financial Brand

NOVEMBER 29, 2021

The post 6 Digital Banking Transformation Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The difference now is that the urgency to move forward quickly is much greater.

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The Financial Brand

NOVEMBER 7, 2021

The post Six Big-Data and AI Trends in Banking for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.

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The Financial Brand

OCTOBER 20, 2021

Most banks and credit unions approach innovation by product or channel, leaving them struggling to keep pace with digital banking leaders. The post How Financial Institutions Can Stop Chasing Their Tail Digitally appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

AUGUST 8, 2021

To survive, banks and credit unions must build the digital infrastructure and competitive mindset that can make an organization future-ready. The post How Banks Will Become Irrelevant in Next Decade appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

NOVEMBER 17, 2021

Banks should leverage the shift to digital options by building a hybrid distribution network that uses human engagement to improve experiences. The post Banking Must Combine Strength of Humans With Power of Technology appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

OCTOBER 24, 2021

New growth will come less from branches and buying other banks and more from acquiring tech, shopping, media or other data-rich companies. The post Traditional Customer Acquisition Methods in Banking Are Dead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

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The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

FEBRUARY 1, 2022

The post Four Technology Trends Radically Altering the Banking Model appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 2022 looks to be a turning point for the industry amid the rise of platform business models, ecosystems, AI and end-to-end digitization.

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The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

SEPTEMBER 13, 2021

The post People Love Digital Banking, But Will They Surrender All Their Data? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The industry is evolving how it shares data but consumers aren't prepared.

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The Financial Brand

AUGUST 4, 2021

Successful digital banking transformation requires prioritizing what is needed today against what's required for the future. The post Executing What’s Possible With Digital Banking Transformation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

AUGUST 29, 2021

Banks and credit unions no longer have a cushion of time to meet competitive challenges. The post 10 Factors That Will Determine Banks’ Future Relevance appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Clear strategies and definite actions are needed.

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The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JULY 13, 2021

The post How Open Banking’s Big Threat to Incumbents Could Become a Gain appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Forget what you think about this subject and focus on one thing: Financial data will increasingly be open. You can benefit or sink.

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The Financial Brand

JANUARY 18, 2022

Instead of reacting defensively to competitive or regulatory pressures, technology lets banks and credit unions proactively assist customers. The post How Data Can Dramatically Alter the Overdraft Landscape in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JANUARY 17, 2022

The post BBVA Sees Results From Commitment to Financial Wellness appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding the importance of financial wellbeing and changing customer behaviors has improved customer engagement at BBVA.

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The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

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The Financial Brand

FEBRUARY 3, 2022

New research shows that data modernization in banking is a key component of successful digital banking transformation. The post Overcoming Legacy Data Challenges with Data Modernization in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

SEPTEMBER 9, 2021

appeared first on The Financial Brand - Banking Trends, Analysis & Insights. There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. The post Does Your Financial Institution Have the Right Data Partner?

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The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

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Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

JULY 11, 2021

People could soon request all of their financial data and demand their banking provider share it with a third party, thanks to Biden's plan. The post White House Tells CFPB to Hit the Accelerator on Bank Data-Share Rules appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

NOVEMBER 18, 2021

The post One Key Martech Tool Financial Marketers Should Use to Leverage Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they bring.

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The Financial Brand

JANUARY 5, 2022

The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It seems like every financial institution is jumping on the artificial intelligence bandwagon. Before you leap, get your data in order.

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The Financial Brand

OCTOBER 24, 2021

Success with the bank's 'NOMI' app showcases the future of retail banking through the predictive use of artificial intelligence. The post How RBC’s AI-Powered Digital Assistant Doubled Mobile Engagement appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

AUGUST 11, 2021

The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty.

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The Financial Brand

JUNE 24, 2021

The post What CFPB Data Sharing Rule Would Mean For Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It's taken over ten years, but the CFPB may help consumers gain the right to access — and share — all their own financial data.

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The Financial Brand

JUNE 18, 2021

The post Three Essentials to Creating a High-Performing Branch Network appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Branch network optimization is complex, but done correctly by harnessing data and customer experience research, it is highly rewarding.

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Customer Experience Banking Trends Analysis Trends 34

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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