The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Analytics Data Branding 33

PYMNTS

APRIL 5, 2018

Helios and Matheson Analytics (HMNY) and MoviePass , the movie theater subscription service and a majority-owned subsidiary of HMNY, announced news on Thursday (April 5) that HMNY has acquired Moviefone , an entertainment service owned by Oath Inc., which is the former AOL. Moviefone has more than 6 million monthly unique visitors.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 42

Data Analytics Branding Technology 42

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service. Maybe Cook and his team were playing coy.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. “It must be more than points or the cash discount,” she said. “It It really is.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

SEPTEMBER 13, 2023

This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand. Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

Analytics 38

Analytics Strategy Branding Marketing 38

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. Retail continues to evolve,” he said. The company will also cut staff.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

APRIL 20, 2018

Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock. In a press release , the company said it hired Canaccord Genuity to handle the equity offering in which, from time to time, it will sell shares up to $150 million.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 40

Analytics Branding Data Big Data 40

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

Trends social media Strategy Data 115

PYMNTS

MARCH 1, 2017

“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.

Marketing 100

Marketing Data Innovation Retail 100

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 43

Data Marketing Analytics Digital Banking 43

The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

Marketing 32

Marketing Fintech Millennials Analytics 32

William Mills

MAY 8, 2018

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

APRIL 26, 2017

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

The Financial Brand

OCTOBER 11, 2020

As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess. The post How Data Will Help You Retain Deposits in the Post-COVID World appeared first on The Financial Brand.

Data 26

Data Analytics Branding Marketing Strategies 26

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Cisco

MAY 25, 2021

Using Cameras, Sensors and Digital Signage for Alerts, Warnings, Building Status, Automation, Analytics …Find Rooms, minimize over-scheduling, eliminate no-shows, reduce late meeting starts, social distancing , SPACE OS – Middleware for COVID compliance, Cleaning Room Hold example.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Namaste Credit’s automated credit assessment memo tool improves SME application review time and accuracy using image enhancement, OCR and advanced analytics. 09:34 am Cashoff.

Mobile 77

Mobile Customer Experience Lending Analytics 77

PYMNTS

FEBRUARY 16, 2018

Nooyi called out Pepsi’s use of predictive analytics, dynamic merchandising and use of digital to create tailored offers. “As Because, according to Deloitte’s most recent annual consumer products industry outlook , the retail reality on which CPGs have historically built their consumer outreach strategies is rapidly realigning around them.

Retail 124

Retail Branding Mobile Strategy 124

The Financial Brand

OCTOBER 28, 2018

Financial marketers who get the balance of analytics and creative right will thrive. The post Digital Shifts Forcing Banking CMOs To Make Big Changes appeared first on The Financial Brand. Others will struggle to survive in today's digital-first world.

Analytics 33

Analytics Branding Marketing Marketing Strategies 33

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Advanced use of data and analytics. Final Thoughts.

Marketing 112

Marketing Groups Branding Strategy 112

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics 28

Analytics Branding Data Industry 28

The Financial Brand

NOVEMBER 12, 2018

It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand. Big data is not a 'silver bullet'.

Data 21

Data Big Data Analytics Customer Experience 21

The Financial Brand

JANUARY 19, 2024

appeared first on The Financial Brand. appeared first on The Financial Brand. Increasing fraud and regulatory scrutiny are putting more pressure on KYC programs. Here's how to spot weaknesses before they become real-world problems. This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job?

Technology 20

Technology Branding Fraud How To 20

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore.

Payments 150

Payments Customer Experience Survey Capital 150

Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. Recent actions make this topic timely.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

The Financial Brand

MARCH 14, 2021

Financial institutions must provide personalized, contextual and timely experiences every time a consumer interacts with their brand. The post The Future of Customer Experience in Banking is Personalized appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Analytics 43

The Financial Brand

NOVEMBER 17, 2020

The post Why Data Privacy Could be Banks’ Next Big Competitive Battleground appeared first on The Financial Brand. Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as 'compliance.'.

Data 43

Data Compliance Branding Big Data 43

The Financial Brand

MAY 2, 2021

First-party internal data can help banks and credit unions differentiate their brands and multiply their revenues. The post Internal Data Provides Key to Improved Customer Experiences appeared first on The Financial Brand.

Customer Experience 39

Customer Experience Data Branding Marketing Strategies 39

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

SEPTEMBER 27, 2020

The post COVID Forcing Major Changes to Bank Marketing for 2021 (and Beyond) appeared first on The Financial Brand. Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for change.

Marketing 35

Marketing Branding Customer Experience Marketing Strategies 35