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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Conducts continuous assessments of key customers for deposit outflow risks and 360° customer value to direct targeted campaigns to those customers and/or specific market segments.

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Digital Finance Penetration Surpasses That Of Social Media

The Financial Brand

The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions.

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What Do My Customers Expect? Inside Perficient’s Now/New/Next

Perficient

In my earlier post , I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. At the center of Now/New/Next is knowing where you stand with your customers. Can consumers find you on social media? The Approach.

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Taking banking real-time – what does it mean for customer experience?

NCR

If they have a complaint, for example, they expect to get a response via social media within minutes, while the idea of waiting up to five working days for an application to be processed is completely alien to many. A real-time insight into experience. But what does this mean for the banking sector?

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Insights and understanding – the key to customer experience?

NCR

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. Image credit: iStock/Jirsak.