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Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253

Perficient

Alex: Yeah, the digital experience really has moved way beyond the website today. In today’s digital ecosystem, the user journey really begins either on an app or social media, Google results, or another website. And by the time the user arrives at the website, your product really needs to sell itself.

Marketing 309
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Bitcoin Daily: VeChain Blockchain Platform Loses $6.7M In Cyberattack; Bottle Pay Bitcoin Startup Shuts Down Amid New EU Regulations

PYMNTS

VeChain, which was started in 2015 in Singapore, showcases a lending platform based on the blockchain that aids clients in assessing the quality of items purchased via supply chain analysis. The Bottle Pay app once let users send small portions of bitcoin via social media handles and texts from Twitter to Telegram.

Bitcoin 133
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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107
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Aquiire Snaps Up Machine Learning Tech From Zakta

PYMNTS

According to the eProcurement firm, the technologies will result in enhanced search experiences and enhanced integration with online and social media product reviews. Zakta’s technology includes visual search and discovery, natural language processing, data mining and other capabilities.

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How Banks Are Using AI for Document Intelligence

South State Correspondent

Thus, if you are using document intelligence to review social media posts or survey results and a customer discusses “trouble opening an account,” the AI can infer that it is talking about a deposit account, not a loan or merchant credit account. Putting This into Action.

Training 448
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YouTube Continues to Dominate the Video Results in Google

Perficient

An analysis of how the two algorithms differ. These factors are combined with your clickthrough rate into a metric called Quality Score and help improve the overall user experience with ads. Excess monetization would lead to a poor user experience and an erosion of market share over time. Why does Google care?

Video 520
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Instagram’s High-Fashion Fakes Problem

PYMNTS

That is a 171 percent increase from Ghost’s 2016 analysis. And most fake accounts selling counterfeit merchandise usually upload a large quantity of posts every day, resulting in a chaotic and negative user experience,” the report stated. Thus far, they’ve created 65 million posts, and collectively create about 1.6