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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148
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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100
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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

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Finovate Spring 2018 – Day 1

William Mills

William Mills Agency will be live blogging at FinovateSpring 2018. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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How financial services firms are using chatbot technology to transform their businesses

Insights on Business

The financial services industry is one of the fastest adopters of this technology. In The Forrester New Wave : Conversational Computing Platforms, Q2 2018 , IBM’s solution was rated the top solution. Also follow the social media platforms to stay informed with the latest updates : .

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How Tech Innovators Are Enabling Contextual Commerce Experiences

PYMNTS

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.