Remove 2014 Remove Marketing Remove Online Remove social media
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Casper Warns Social Media Celebs Could Pose Investment Risk

PYMNTS

mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. Use of social media and influencers may materially and adversely affect our reputation,” the company said.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media.

Branding 195
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Is #donate The First Step To #buy?

PYMNTS

That’s what led him to Goodworld, an online platform that removes the friction from digital donations, making them possible (and secure) by using hashtags. When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” online shoppers leave behind $1.79

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Yelp Wins Court Ruling About Negative Online Reviews

PYMNTS

A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. She eventually sued Bird for libel in 2013 — but not Yelp — and won a default judgement in 2014, winning $550,000 in damages. A colleague disagreed.

Online 104
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Singapore, Thailand Love Instagram, eCommerce

PYMNTS

The region’s internet economy is projected to become a $278 billion market by 2025 , with immense growth expected in all online sectors, but especially in mobile payments as companies across the region invest more in digital infrastructure. The country had a mobile penetration rate of 148 percent in 2014.

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UK CMA Decision Looms Over Amazon’s Quest For Deliveroo Stake

PYMNTS

The Competition and Markets Authority (CMA) will decide on Wednesday (Dec. The CMA is very interested in tech giants extending their tentacles into other markets,” Alan Davis, a competition lawyer at Pinsent Masons in London, told Bloomberg. 10) if Amazon’s quest to acquire a stake in Deliveroo — among the U.K.’s

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China’s Recommerce Market Heats Up

PYMNTS

Venture capitalists are funding new entrants to the field, and features like authenticity guarantees, postings to social media, the use of data and post-sale services could propel the industry forward, according to a new report from Fung Global Retail & Tech. Smaller firms are growing quickly and making gains in the market.

Marketing 100