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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.

Branding 131
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Chinese Millennials May Save Luxury Brands

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Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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Canadian D2C Seller Brings Unique Business Model To Furniture Market

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That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Founded in 2011 as a high-end home décor brand, it turned a profit after just two years.

Marketing 141
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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

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There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. inch inseam has been making a comeback in middle market retailers.

Branding 107
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DraftKings To Merge, IPO At A $3.3B Market Value

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The combination of DraftKings’ leading and trusted brand, deep focus on customer experience and data science expertise and SBTech’s highly innovative and proven technology platform creates a vertically-integrated powerhouse,” Robins said. DraftKings was founded in 2011.

Las Vegas 130
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Yotpo Joins UPS eCommerce Tech Program For SMBs

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Yotpo, the New York-based eCommerce marketing platform, has been selected as a partner by the UPS Customer Technology Program ( CTP ) that promises to provide small and medium-sized businesses (SMBs) with access to customer reviews, visual marketing, loyalty and referrals, the company announced. Terms of the deal were not disclosed.

Atlanta 160
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The Little Lingerie Brand That Could

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Does this online brand have a chance at overtaking Victoria’s Secret? Adore Me burst on the e-scene (as it were) in 2011, founded by Morgan Hermand-Waiche. In 2015, the company brought in an estimated $43 million, making Victoria’s Secret’s 62 percent market share seem catchable. Experts are starting to say yes. price point.

Branding 100