South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

JANUARY 20, 2017

As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. With its Predictive Lifecycle and Marketing Platform, the Durham, N.C.-based

Retail 100

Retail social media Analytics Data 100

Social Assurance

JUNE 21, 2021

– Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.

Marketing 15

Marketing social media Community Branding 15

PYMNTS

MARCH 6, 2019

StyleSeat Founder Melody McCloskey knew she had a good idea when she launched StyleSeat in 2011, because the concept seemed so intuitive. The platform’s features include management of scheduling, client notes, social media, email marketing promotion and payment services like credit card acceptance or direct daily payouts.

social media 111

social media Management Branding Innovation 111

FICO

SEPTEMBER 15, 2022

We have been on a journey in Saudi since 2011, to grow lending and increase financial inclusion through the adoption of advanced risk assessment tools,” said Swaied Alzahrani, CEO of SIMAH. You can read more about this story in the full media release. Analytics Tailored To The Market. See all Posts. chevron_left Blog Home.

Lending 52

Lending social media Marketing Data 52

FICO

MAY 15, 2023

As happy long-term users and believers in FICO’s intelligent collections technology, we wanted to be early adopters and create a customer experience that had rarely been delivered in the market.” You can read more about this story in the full media release. Nikhil Behl Vice President of Worldwide Marketing for FICO.

Payments 52

Payments Video Customer Experience social media 52

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.

Branding 101

Branding social media Course Phoenix 101

CB Insights

OCTOBER 29, 2018

In a deal that aimed to open the Chinese coal markets, US heavy-equipment behemoth Caterpillar paid $677M in 2012 to acquire ERA Mining Machinery Ltd. The Chinese coal market is one of the biggest in the world and this deal looked like easy money. Date: October 2011. Date: August 15, 2011. HP and Autonomy.

Google 76

Google Software Innovation Company 76

CB Insights

JANUARY 5, 2018

Driven by Lore, Walmart acquired e-commerce platform Shoebuy in January 2017, followed by outdoor apparel retailer Moosejaw in February, womenswear site Modcloth in March, direct-to-consumer premium menswear brand Bonobos in June, and last-mile delivery startup Parcel in September. Crew’s Madewell brand. E-commerce.

Company 57

Company Branding Millennials Retail 57

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Talk to your audience just like you would with any other marketing tool. 2 Linkedin Tips.

social media 12

social media Tools Video Branding 12

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. Table of Contents: Challenges facing the CPG industry.

Branding 73

Branding Industry Retail Strategy 73

PYMNTS

JUNE 3, 2016

I would say around 2010, 2011, 2012, with Apple having mobile payments acceptance in stores, checking out on mobile devices, that’s where we saw transactions become much more personal,” Dasilva said of in-store retail experiences. And, you can use that data to find out what they’re going to like and market to them.”.

Retail 100

Retail Apple Fraud Online 100

PYMNTS

SEPTEMBER 8, 2018

Kaepernick’s relationship with Nike is not new, as he has been a client since 2011. But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. Sometimes it’s a big win, while other times it’s a big miss.

Strategy 127

Strategy Branding social media Video 127

PYMNTS

JULY 2, 2019

And yet, Blaze Pizza , founded by Elise and Rick Wetzel in 2011 has managed to do so. The brand was founded on the theory that it could be the Chipotle of pizza. Part of it, however, is long experience and an advantage in securing the right partners to signal boost the brand.

social media 121

social media Branding Chicago Innovation 121

PYMNTS

MARCH 2, 2017

“In the war for the coveted consumer dollar, brands need a deeper understanding of the intent, interests and motivations of consumers who shop online. Founded in 2011, Captify, like many of the firms we profile, was created to solve a problem — Google was destroying the traditional advertising industry.

Google 100

Google Branding social media Data 100

CB Insights

JUNE 6, 2019

Declared Bankruptcy: 2011. By December 2011, it was under $30/kg. By September 2011, Solyndra’s business model had fallen apart. After evaluating the vehicle, the EPA gave The Coda a fuel economy equivalence of 73 miles per gallon, the highest of any electric vehicle on the market in 2012. Dart Music. Founded: 2005.

Apple 78

Apple Branding Google Company 78

CB Insights

MARCH 6, 2019

Pets.com catapulted into the American consciousness via an all-out marketing blitz that included appearances at the 1999 Macy’s Thanksgiving Day Parade and the 2000 Super Bowl. Launched in February 1999, Pets.com sought to capitalize on widespread internet access and a $23B pet supplies market by selling products directly to consumers.

Report 78

Report San Francisco Capital New York 78

PYMNTS

MAY 6, 2019

The notion that Facebook is going to launch and ignite a global payments network, at scale, based on its own branded cryptocurrency and achieve global merchant and consumer acceptance is as likely as the predictions a decade ago that bitcoin and blockchain would, by now, become the internet of money. Curtain Call: The media goes nuts.

Innovation 209

Innovation blockchain Payments cryptocurrency 209

CB Insights

OCTOBER 26, 2017

The commercial applications of brain signals — gaming, education, market research, and beyond. That may sound exciting, but brain tech is one area where the social media giant is playing catchup with the broader scientific community. The commercial applications of brain signals — gaming, education, market research, and beyond.

Training 58

Training System Data Study 58

CB Insights

SEPTEMBER 4, 2019

Social media is also helping campers discover new places to visit, then share their experiences with others: 30% of millennials said that they picked a camping spot after seeing someone else go there. As with many industries in today’s information economy, millennial travel trends are strongly influenced by social media.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

MAY 1, 2018

Product innovation is one way that large corporations stay competitive in a rapidly changing marketplace, but it doesn’t always work out when big brands attempt innovation. BlackBerry PlayBook, BlackBerry (2011). Google+, Google (2011). While still in operation, Google+ is hardly anybody’s favorite social network.

Innovation 78

Innovation Google Apple Video 78

CB Insights

MAY 3, 2018

In 2011, a university professor with a background in robotics presented an idea that seemed radical at the time. After conducting research backed by DARPA — the same defense agency that helped spawn the internet — Dr. Robert Finkelstein proposed the creation of a brand new arm of the US military, a “Meme Control Center.”

social media 78

social media Video Technology National 78

Lex Sokolin

OCTOBER 14, 2020

Certainly one way to look at the explosion of file sharing is to focus on the absolute figures of people consuming media for free. The core premise at its founding was to recreate the dynamics of the sharing and social media revolutions. despite such a site being a strong technical and market innovation. Not Globacap?—?despite

Lending 52

Lending User Experience Google United States 52