Remove 2011 Remove Branding Remove Marketing Remove Millennials
article thumbnail

Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

article thumbnail

How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.

Branding 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kellogg’s Breakfast Council Gaffe

PYMNTS

Product placement, sponsored content and influencer marketing are hardly new phenomena as the advertising world works nonstop to keep pace with the internet. Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. But not every brand plays that way.

Branding 100
article thumbnail

The Gig Economy Sizzles, Autonomous Cars Fizzle And Victoria’s Secret Needs To Bring Sexy Back

PYMNTS

Following the quarterly check-in with parent firm L Brands , which also owns Bath & Body Works and the youth-oriented PINK lingerie brand, the reviews have not been kind. L Brands slashed its earnings estimates by 8 percent. For fiscal 2018, L Brands now expects earnings per share to fall within a range of $2.70

Branding 108
article thumbnail

Dollar Shave Club’s Next Act: Holistic Male Wellness

PYMNTS

When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. On top of razors, toothpaste and cologne, the brand will now offer deodorant sticks and wipes. Same quality, but 90 percent less expensive. “We

Branding 115
article thumbnail

Retail’s Ups And Downs: Amazon Pop-Ups, John Lennon And The iPhone 7

PYMNTS

Is John Lennon a brand? Millennials don’t seem to be feeling Banana Republic any longer, according to a study by RBC Capital Markets. Forty-eight percent of millennials polled said they disliked the chain, compared to only 22 percent who said they liked it.

article thumbnail

12 Industries Experts Say Millennials Are Killing — And Why They’re Wrong

CB Insights

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.