How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
PYMNTS
DECEMBER 5, 2019
If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And they are looking to expand – fresh off a $40 million infusion of funds, care of a Series B round from Sequoia Capital.
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