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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309
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Chinese Millennials May Save Luxury Brands

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Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

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If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.

Branding 131
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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

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There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Where there is success, there are followers in mainstream retail.

Branding 107
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Canadian D2C Seller Brings Unique Business Model To Furniture Market

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That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Founded in 2011 as a high-end home décor brand, it turned a profit after just two years.

Marketing 141
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Data Enablers: Koupon Delivers Retailers Offers

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Koupon is a mobile offer platform and redemption network, powering offers for over 43,000 retailers and the world’s largest CPG brands. Its reach, patented offer delivery and security technology, Koupon helps brands and retailers drive sales by targeting consumers and delivering offers when consumers are ready to buy.

Retail 109
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Windsor Circle Boosts E-Retail Retention, ROI

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As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. With its Predictive Lifecycle and Marketing Platform, the Durham, N.C.-based

Retail 100