2011 Branding Leadership Marketing 
PYMNTS
OCTOBER 19, 2017
It did, however, do so dramatically in pursuit of its goal to redefine “what good looks like” in the market. The startup was founded in 2011, but it was not until 2015 that it began working on its end-to-end third-party payments platform that is gaining traction today. EST on Thursday, Oct.
Social Assurance
JUNE 21, 2021
. – Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.
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PYMNTS
JANUARY 6, 2017
Koupon is a mobile offer platform and redemption network, powering offers for over 43,000 retailers and the world’s largest CPG brands. Its reach, patented offer delivery and security technology, Koupon helps brands and retailers drive sales by targeting consumers and delivering offers when consumers are ready to buy.
Jeff For Banks
MARCH 27, 2015
Nearly four years ago, I tested the higher interest on deposits claim in a guest post with the exact title on The Financial Brand , an industry publication geared towards marketing executives at banks and credit unions. When I re-ran the analysis, what was true back in 2011 still holds true (see chart). Yes, you read profits.
CB Insights
OCTOBER 29, 2018
In a deal that aimed to open the Chinese coal markets, US heavy-equipment behemoth Caterpillar paid $677M in 2012 to acquire ERA Mining Machinery Ltd. The Chinese coal market is one of the biggest in the world and this deal looked like easy money. Date: October 2011. Date: August 15, 2011. HP and Autonomy.
PYMNTS
JULY 13, 2018
Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.
CB Insights
OCTOBER 23, 2018
In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. Table of Contents: Challenges facing the CPG industry.
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