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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

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If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.

Branding 131
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Canadian D2C Seller Brings Unique Business Model To Furniture Market

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That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Article is an online furniture pure-play. percent market share. In 2019, Wayfair took 33.4

Marketing 141
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DraftKings To Merge, IPO At A $3.3B Market Value

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Online betting company DraftKings is merging with two other companies and going public, according to a report by the Boston Business Journal. The company said the deal with DraftKings turns it into the “only vertically-integrated pure-play sports betting and online gaming company,” the company said in a release.

Las Vegas 130
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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

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There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. inch inseam has been making a comeback in middle market retailers.

Branding 107
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Yotpo Joins UPS eCommerce Tech Program For SMBs

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Yotpo, the New York-based eCommerce marketing platform, has been selected as a partner by the UPS Customer Technology Program ( CTP ) that promises to provide small and medium-sized businesses (SMBs) with access to customer reviews, visual marketing, loyalty and referrals, the company announced. Terms of the deal were not disclosed.

Atlanta 160
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Online Liquidation Enjoys Fresh Growth As More Consumers Embrace Returns

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Online liquidation is nothing new, of course, but it’s gaining force and taking new forms, as the YouTube videos demonstrate. Online liquidation is nothing new, of course, but it’s gaining force and taking new forms, as the YouTube videos demonstrate. More Returns. Groupon Move?

Online 128
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The Little Lingerie Brand That Could

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Does this online brand have a chance at overtaking Victoria’s Secret? Adore Me burst on the e-scene (as it were) in 2011, founded by Morgan Hermand-Waiche. In 2015, the company brought in an estimated $43 million, making Victoria’s Secret’s 62 percent market share seem catchable. Experts are starting to say yes.

Branding 100