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Survey: Teens Slated To Spend Lowest Amount Since 2011

PYMNTS

New data has found that American teens are estimated to spend $2,371 per year — the lowest level for the age group since the fall of 2011. 7 preferred apparel brand. Within footwear, Crocs also achieved a new survey record as the 7th preferred footwear brand.”. states, with an average age of 15.8

Survey 100
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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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Diesel USA Plans To Restore Brand Through Bankruptcy

PYMNTS

Diesel Chief Restructuring Officer Mark Samson said in court papers, according to the news outlet, “The new management team has formulated a new strategic path over the next three years to restore the Diesel brand in the U.S., return the [company] to its prerecession profitability, ensure its ability to continue operating in the U.S.,

Branding 118
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Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. When one teenaged customer wrote to the brand to complain about his beloved Chubbies shorts, which had been pilfered from his locker by a local bully, Chubbies sprang into action.

Branding 107
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Dollar Shave Club Names New Chief Executive Officer

PYMNTS

The Dollar Shave Club (DSC) Board of Directors has named Jason Goldberger to be the brand's new CEO effective Jan. Michael Dubin , who started the brand in 2011, previously told the board of his decision to leave his chief executive position and will stay with the firm as a board member and special advisor.

Branding 153
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Fakers, fast sign-ups and fraud: the crisis at the UK’s Companies House

TheGuardian

Britain’s register of companies was reformed in 2011 to allow incorporations within 24 hours for £12. Someone had taken out car finance, a business loan and an overdraft, all in my name, with my details,” says the employee, who has asked to remain anonymous because she still works at the brand. Continue reading.

Company 101