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The Recency Trap and Building Deposit Balances

South State Correspondent

Most national and regional banks allocate marketing resources to recently acquired customers to get them to build deposit balances and purchase other products, while most community banks do not. If you are like most banks, 85% of your effort is not directed at increasing product usage. Many banks fall into the “recency trap.”

Marketing 195
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Netflix To Automatically Cancel Inactive Accounts To Save People Money

PYMNTS

Those who haven’t used their Netflix accounts in a year will see an email this week asking if they still want to subscribe, and those who don’t reply will likely find their accounts canceled, according to the streaming giant. In a blog post , Netflix director of product innovation Eddy Wu said the change can help people save money.

Video 205
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Modern Core Systems – It’s Time to Get a “Sidecar”

South State Correspondent

Understanding A Core System In its purest form, a bank’s core system is a ledger to keep track of accounts and balances. A customer gets on their mobile phone to send a payment, and the dirty secret is we “memo post” that debit, changing the customer’s balance and making them think the money is no longer in the account.

System 195
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Salesforce CPQ Overview

Perficient

Salesforce CPQ is a sales tool for companies to provide accurate pricing with any given product configuration scenario. CPQ helps sales representatives to sell the right product combinations, control discounts, and automate approvals. This can help you save time and money. Product Configuration. Product Bundles.

Tools 322
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Get Ready for Large Action Models in Banking

South State Correspondent

Where traditionally, you might use an interface such as Siri or Alexa to pay your Verizon bill on time, now you tell your virtual assistant to “Reduce expenses by 10%, increase earnings by 10%, and put the difference into a savings account to result in more than $1 million in 10 years.”

Examples 370
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Goldman Sachs Offers Personal Finance Management Tool For Marcus Users

PYMNTS

Marcus Insights is designed to give customers a high-level view of their accounts at multiple institutions. See your checking, savings, loans, retirement and investment accounts alongside your Marcus accounts, all in one place," states a post published on the company's website last week. “We

Tools 174
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Ivalua Tech Improves Visibility For Supply Chain Management

PYMNTS

Using Ivalua’s new tech, firms will be able to explore innovative ways to improve supplier relationships and sourcing initiatives, see and deal with savings, and implement more automation for accounts payable (AP) solutions.