Marketing Millennials Technology UX 
PYMNTS
OCTOBER 23, 2017
Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk. Trust is not always based on facts.
Perficient
FEBRUARY 15, 2022
A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.
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PYMNTS
JANUARY 3, 2017
In a recent survey by Vantiv and Socratic Technologies, across 500 consumers, findings indicated that these buyers held, on average, 2.1 Pivoting to the mobile wallet aspect of rewards, Rose said that consumers can become habituated to loyalty and rewards at the point of sale because of the convenience offered by new technology.
Gonzobanker
DECEMBER 20, 2019
There is an understanding that technology and fintech are going to cause radical change, but the how, how big and when are still very unclear. The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. GonzoBankers, 2019 was a year of extremes.
PYMNTS
OCTOBER 13, 2016
“You want to get into as many use cases as possible,” said Greg Weed, director of card performance research at Phoenix Marketing International. According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily.
CB Insights
JULY 11, 2019
Technological innovation across the financial services space is growing. Many of these companies have ambitious plans to expand into new products and markets in order to further grow and retain customers. Product engagement and maintaining a clean UX/UI. As a result, consumer adoption is at an all-time high.
FICO
FEBRUARY 12, 2023
It’s difficult, but embracing new technology means that we have the opportunity – nay, the imperative – to focus on humanizing the customer experience. Leverage technology to handle simple interactions, but make it easy for customers to speak to a human being whenever they want. What can financial institutions learn from TikTok?
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