The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

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Branding social media Video Strategy 221

The Financial Brand

JUNE 3, 2021

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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social media Marketing Banking Trends Analysis 40

PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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social media Video Branding Online 257

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added.

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PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. In that effort, in fact, it is hardly alone as social media platforms go.

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social media Video Branding Analytics 134

PYMNTS

NOVEMBER 14, 2018

This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. You can then plow that profit back into your business … the digital advertising market is helping to fuel that growth,” he said. “You

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social media Online Video Mobile 144

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

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PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

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PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable. Building A New Commerce Journey .

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PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

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Branding social media Google Retail 102

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

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Branding Retail social media Video 100

PYMNTS

JULY 28, 2020

To access these followers, firms have provided funding to users to sport branded attire, utilize certain music and directly market items in their clips. In late June, news surfaced that Facebook was increasing the stakes again in its effort to attract digital video personalities to its platform.

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social media Video Branding Report 140

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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social media Trends Branding Video 31

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

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PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch. This is a Snapchat exclusive, after all.)”.

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Branding social media Video Retail 100

PYMNTS

AUGUST 24, 2020

Facebook has advocated for a law that would simplify the process of moving videos and pictures to a competing site. The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. German Gov’t Looks Into Amazon’s Use of Its Market Position Amid Pandemic.

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social media Data Apple Compliance 152

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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San Francisco Retail social media Marketing 100

William Mills

JUNE 15, 2017

In 2014 Facebook published a blog announcing the addition of video features and functionality , and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. If you haven’t already, consider using video as part of your ongoing outreach. Content Promotion. Interviews. Product Demonstrations.

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Video Strategy social media Austin 74

PYMNTS

JULY 27, 2016

LinkedIn, the professional social media network that is being acquired by Microsoft in a more than $26 billion deal, announced an acquisition of its own, buying PointDrive, a company that has a product that enhances the way sales professionals engage with prospective customers and existing ones via content.

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social media Marketing Video Tools 100

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

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Branding Study social media Millennials 100

PYMNTS

JANUARY 18, 2018

In a Facebook post , Mark Zuckerberg, CEO of the world’s biggest social media network, said he had been trying to recruit Chenault for years given his “unique expertise” in areas in which Facebook needs to improve and learn more. Facebook is reportedly looking to market Portal at a price tag of $499, but could go lower to spark demand.

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social media Video Strategy Report 115

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

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social media Conference Leadership Meeting 40

PYMNTS

APRIL 4, 2017

Calling all social media stars! Amazon wants you to join its new “social influencer” program. Social media influencer sponsorship is common among major brands like Nike, Nordstrom, Payless Shoes and other brands looking to extend their marketing reach beyond banner ads and videos played before other content.

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social media Branding Video Study 101

PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

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Retail Report social media Samsung 173

PYMNTS

JULY 10, 2018

A report citing Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, said that Facebook is expanding on a move from earlier this year to enable advertisers to use augmented reality to display products in Messenger to the News Feed.

social media 101

social media Video Branding Survey 101

NCR

JANUARY 12, 2017

Social channels provide marketers and advertisers in the financial space a compelling opportunity to connect with their target audiences in ways unfathomable a decade ago. So how can you use social in the most effective and efficient ways possible? But what if some of them watch the video but don’t visit the web page?

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social media Video Branding Examples 40

Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. If your financial brand is planning on increasing its Facebook social spending in 2021, here are a few things you should know. Competitor Research.

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social media Trends Branding Video 15

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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social media Online Groups Community 110

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. Going Live and Video Content.

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social media Trends Video Branding 15

Abrigo

AUGUST 14, 2017

She will provide simple ideas that accountants can share with their clients: low-cost options to market their products and services so they can grow the top line and end up with more on the bottom line, too. Another idea Johnson says accountants can suggest to clients for growing revenue through social media is called “trend jacking.”

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social media eBook Taxes Examples 150

PYMNTS

DECEMBER 17, 2019

The Mini Program will help set brands apart in China’s luxury market. “We We believe demonstrating full provenance of our diamonds on the most popular social media platform will help us to further strengthen our sales base in China,” he added.

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blockchain social media Video Retail 131

PYMNTS

OCTOBER 23, 2020

Much of that was attributed to the closure of Toy R Us, the nation’s largest toy brand which declared bankruptcy in 2017. As things like swing sets and swimming pools became totally unavailable online this year, parents are turning to resale markets like OfferUp in droves looking to buy what has disappeared off of stores shelves.

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social media Video Retail Branding 215

Bank Innovation

MARCH 23, 2016

million, CapOne’s branding is clearly winning more followers than a bank would otherwise expect. This week we’ve kept an eye on Capital One’s March 14th relaunch of #RoadToOne hashtag, the bank’s proprietary handle on its sponsorship for NCAA’s March Madness basketball tournament. With a Twitter reach of over 7.5

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Capital Video Branding social media 150

PYMNTS

NOVEMBER 14, 2016

Late last month, consumer packaged goods company Hormel launched a VR marketing campaign for its selection of bacon products. The VR experience was created in conjunction with marketing agencies BBDO Minneapolis and Made in Haus. Users will be able to interact with different games and videos that ultimately lead to a checkout page.

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Minneapolis social media Video Branding 100

Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. It’s the social media or TurboTax experience.

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social media System Retail Online 294