Remove Marketing Remove Millennials Remove social media Remove Video
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. They are tech savvy, mobile and social. More than ever – millennials seek customized experiences without a corresponding increase in prices.

Marketing 156
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Millennials in Motion

NCR

More worrisome are the kids who can’t remember a time before social media. It was only a few months ago that, while announcing a raft of new features and capabilities, Facebook founder Mark Zuckerberg made clear just how important video will be to the flagship platform. And it has to do with the dreaded ‘m’ word: Millennials.

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How can banks personalize customer communications via social media?

NCR

Social channels provide marketers and advertisers in the financial space a compelling opportunity to connect with their target audiences in ways unfathomable a decade ago. A bank may start with an in-feed video ad, directing consumers to a webpage where they can fill out a credit card application. It’s a necessity.

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Twitch Buys Bebo In eSports Push

PYMNTS

To strengthen its eSports efforts, Amazon -owned streaming video site Twitch has acquired Bebo. Bebo began in 2005 as a social networking platform by Michael and Xochi Birch. It was said to have become “the market leader” in some countries such as Ireland and the U.K.

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How Banks Can Stay More Connected Like Amazon

Gonzobanker

It’s not a “Millennial thing.” Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. Most of the time, self-service on-demand is more convenient because it’s on the customer’s terms.

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Frightful Five: The Apple Update That Pays

PYMNTS

Amazon takes another swing at Etsy, Apple catches up in the proprietary Pay game and Facebook matriculates a new generation of social media users with its new Messenger product for kids — this and more of the latest news from the Frightful Five, just in case you missed it. Andromeda was one of the oldest malwares on the market.

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