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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group.

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What Do My Customers Expect? Inside Perficient’s Now/New/Next

Perficient

In my earlier post , I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. At the center of Now/New/Next is knowing where you stand with your customers. Can consumers find you on social media? The Voice of the Market

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

More than ever – millennials seek customized experiences without a corresponding increase in prices. Cognitive systems are pivotally helping banks enhance customer experiences, uncover new insights, and improve speed and quality of decisions. Interact using natural language, context and reason.

Marketing 156
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Lexus Gains A Partner In Online Reputation Management

PYMNTS

With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

Online 151
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10 Questions Banks Should Ask About Their Digital Account-Opening Capabilities

Perficient

What information is easily obtainable via social media, making it less useful for KYC and security purposes? Latency kills the customer experience, and many banks’ mobile apps are not fully optimized for mobile devices, with rich content slowing them down. How integrated are marketing and digital?

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Improving Customer Experience Through Digital Reinvention

Insights on Business

Many major hotel chains are aware that their market valuation has been eclipsed by Airbnb. And Blockbuster, which in 2004 had about 60,000 employees and more than 8,000 stores, was in bankruptcy by 2010 because Netflix and other on-demand video providers figured out how to deliver a much more convenient and rewarding experience.