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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. There were four YouTube videos in this widget.

Video 520
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How This Small-Town Bank Boosted Its Video Views on Social Media by 800%

The Financial Brand

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 A Tale Of Two Strategies .

Video 259