Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.
Perficient
FEBRUARY 8, 2022
Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” To truly reap the benefits, personalization efforts cannot be limited to marketing.
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Perficient
DECEMBER 29, 2020
This engagement increased revenue by $300 million in the first two years and collected phone numbers for SMS marketing purposes. The bot would talk to the customers like a friend on the phone. How will your company take the next step in customer engagement?
Gonzobanker
OCTOBER 6, 2023
Vendors may roll out a new user experience (UX) in an effort to extend the life of the core, but unless this fresh makeup is accompanied by meaningful product enhancements and architectural upgrades, the effect is simply postponing an inevitable “living dead” state. Legacy Tech Stacks. No New Partners. Are you somewhere in between?
PYMNTS
NOVEMBER 1, 2018
report: “The rise of digital innovators in financial services presents a significant threat to the traditional business models of retail banks.”. And that marketing should build on the inherent advantages of legacy financial institutions. Banks have that base of trust, and the ability to engage with customers,” Oosthuizen added.
PYMNTS
OCTOBER 24, 2018
The problem today, Shorten noted, is that without that capability, UX designers are forced to pull back to working with developers and bringing in people to help with making prototypes, which is both costly and time-consuming for businesses. Adobe users will, however, have some edge in designing for and with Alexa and Echo devices.
Perficient
SEPTEMBER 14, 2020
Widgets can be presented in many customizations and sizes. Since these devices hold a significant share of the global market, you’ll want to make sure that any new features in your app will work with iOS 13. Widgets Give User’s Quick Info . Similar to app clips, widgets give users quick access to timely info right on the home screen.
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