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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”.

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Video Games Provide Fresh Fuel For Retail Innovation

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The rise of video games, both online and mobile, is helping to drive innovation in retail. This is only part of the innovation trend stemming from video games. In-store sales, notably, is where the retailer needs to see growth. percent, it wasn’t as much as the retailer wanted to see. Larger Trends. More Money.

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Trulioo Parody Video Implores ‘Don’t Stop Verifying’ Online Identities

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More and more, retailers and businesses around the world are trying to figure out if potential customers are really who they say they are. A new comedy video from Trulioo features some fraudster favorites, such as the innocent girl from Nigeria. “Oh, The Trulioo video, its fourth one, is out to have some fun with the fraudster scene.

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Retailers Make Bigger Moves Into Experiential Digital Advertising

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It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The company’s digital ad market share is expected to go up 2 percent this year, from 6.8 Video Ad Growth.

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Auto Marketing Will Support The Digital Shift

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In a time period dominated by retail sales declines, the hardest hit has been the automotive industry. While March retail sales dropped 8 percent overall, new cars dropped as much as 36.9 percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process.

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Retailers Make Bigger Moves Into Digital Advertising

PYMNTS

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The company’s digital ad market share is expected to go up 2 percent this year, from 6.8 Video Ad Growth.

Retail 139
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Facebook Readying Video Chat Device Dubbed Portal

PYMNTS

Facebook is gearing up to enter the hardware market with Portal, its video chat device aimed at Amazon’s Echo. Facebook is reportedly looking to market Portal at a price of $499, but could go lower to spark demand. A formal announcement about the device is planned for May. ”

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