PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. But today, EY found, financial institutions are looking up.

Regulation 156

Regulation Innovation Fintech Marketing 156

PYMNTS

JANUARY 19, 2021

This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well.

Retail 211

Retail Payments Online Marketing Strategies 211

PYMNTS

JANUARY 24, 2017

In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. The survey included questions on their shopping habits as wells as the factors driving their purchasing decisions. and Canada.

Retail 100

Retail social media Survey Study 100

PYMNTS

JUNE 30, 2016

A study released by Market Strategies International found that 31 percent of American households feel stuck in a relationship with one or more financial services companies they distrust. The answer may surprise you. For many of these providers, a lack of trust from their customers can result in big hits to their profitability.

Marketing Strategies 102

Marketing Strategies Study Meeting Strategy 102

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. 1 Accenture, “ Accenture Open Banking for Businesses Survey 2018 ”. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. “The The trend comes at a time when brands are facing other changes on the social media site.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

OCTOBER 13, 2016

Windsor Circle said its survey indicates that more retailers of all sizes are incorporating predictive marketing strategies into their digital and omnichannel platforms, likely based on the success of the larger retailers who have been implementing it for years. Everybody is moving toward automation,” according to Williamson.

Marketing 100

Marketing Survey Retail Data 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

MAY 4, 2020

Instead, what if customers were segmented by their approach to returning to “normal” shopping behaviors as suggested by the PYMNTS COVID-19 surveys ? Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

Strategy 182

Strategy How To Retail Data 182

Independent Banker

OCTOBER 1, 2021

Bolstered by a renewed interest in consumer protection initiatives by some legislators and some speculation of potential changes in regulations, the idea of a “no fee” overdraft solution as a marketing strategy might seem tempting.

Strategy 91

Strategy Marketing Strategies Policies Survey 91

Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank Millennials Community Marketing Strategies 40

FICO

MAY 17, 2023

Before the pandemic, Accenture surveyed over 8,000 companies across 20 industries and countries. When Accenture ran the same survey after the pandemic, they found that the top 25 percent of companies investing in innovation --grew at 5 times the pace of the 10 percent who invested the least. Innovation is incredibly important.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

Banking 4 Tomorrow

MAY 5, 2014

In a recent UN/ICAO commissioned survey on the use of signatures in passports, a number of countries including the UK recommended phasing out the long held practice because it was no longer deemed of practical use. Articles Branch Strategy Customer Experience Marketing Strategy Mobile Payments Risk Security Transparency'

Branch Strategies 42

Branch Strategies Marketing Strategies Customer Experience Strategy 42

PYMNTS

JULY 22, 2020

In an NPD Group study released on Monday, 32 percent of surveyed parents said they weren’t expecting to buy supplies yet because it is too early to plan, while 37 percent said they weren’t planning to buy school supplies because they already have enough.”. That makes inventory tougher to plan.

Retail 186

Retail Meeting Arizona Florida 186

Gonzobanker

AUGUST 23, 2021

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 137

Strategy Study Data Tools 137

PYMNTS

JULY 1, 2019

Half of medium-sized FIs prefer to observe market trends before rolling out new innovations. We surveyed executives at more than 200 U.S. The Innovation Readiness Playbook, done in partnership with digital banking and payment solutions provider i2c Inc. gauges where banks are on the road to becoming innovators.

Innovation 157

Innovation Innovation Strategies Survey Groups 157

PYMNTS

FEBRUARY 3, 2020

As the Fed noted in a study a few weeks ago, through its annual Small Business Credit Survey (SBCS), smaller firms are increasingly turning to online lenders — and those lenders have (loan) approval rates of 76 percent versus 34 percent at large banks and 47 percent at small banks.

Lending 146

Lending Apple Study Online 146

South State Correspondent

JUNE 22, 2023

According to the last Readytalk survey, bankers spend an average of 33% of their time in meetings having 62 meetings each month for 31 hours of questionable productivity. The process includes a marketing strategy. It is staggering how much banks spend. This average cost is $338 per meeting for a $ 1B asset-sized community bank.

Tools 195

Tools Meeting Leadership Management 195

PYMNTS

MAY 13, 2019

In the latest Innovation Readiness Playbook series, the Corporate Credit Product Edition, and in collaboration with i2c , PYMNTS surveyed more than 200 FI decision-makers to assess their shifting strategies for innovating this venerable product line. For 85 percent of FIs, this means corporate credit products.

Innovation 194

Innovation Innovation Strategies Strategy Trends 194

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

Marketing 37

Marketing Survey Branding social media 37

Payments Source

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. These surveys were conducted over the last two years and offer year-over-year comparisons of results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

PYMNTS

APRIL 4, 2019

According to the survey, food service sales accounted for 22.6 Utilizing NACS research can help retailers track trips per transaction and develop new marketing strategies to bring customers from the pump inside the store.”.

Operations 102

Operations Trends Marketing Strategies Retail 102

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Half of those surveyed also said they had visited a shop or restaurant after receiving a deal on their mobile device while they were near the location.

San Diego 100

San Diego Portland Wyoming Oregon 100

FICO

JUNE 14, 2023

CLARKE: AI/ML are necessary to personalize at scale, yet according to Forrester’s 2022 Data and Analytics survey , less than one-third of banking data and analytics decision-makers say their firm is currently using AI technologies to scale and optimize personalization. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

The Financial Brand

JUNE 28, 2023

A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

Fintech 34

Fintech Survey Branding Marketing Strategies 34

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

Insights on Business

JULY 23, 2018

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply? Quest for secure digital platforms.

Innovation 96

Innovation Security Case Study Strategy 96

FICO

APRIL 17, 2023

Home Blog FICO Hyper-Personalization Survey Highlights Boardrooms' Blind Spots New study from Forrester shows the value of hyper-personalization and the gaps businesses face today FICO Admin Tue, 07/02/2019 - 02:45 by FICO expand_less Back To Top Mon, 04/17/2023 - 10:10 Hyper-personalization is now front-of-mind among banking’s boardrooms.

Survey 52

Survey Customer Experience Analytics Study 52

Gonzobanker

JUNE 25, 2021

Using core transactions as a survey trigger may work for branches, but not for customer care. In a recent NCR survey conducted by The Harris Poll, 86% of U.S. Timely: A 30-day lag in results is a deal-breaker. Aim for real-time or near-real-time results. Representative: Gather data across interaction channels and types.

Customer Experience 95

Customer Experience Fraud Policies Training 95

PYMNTS

MARCH 29, 2018

And a BDO survey from October of 2016 found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies for that year’s holiday season. . Mobile has grown as a means of purchase, couponing, door-to-store and in-store research in recent years. The Road Ahead.

Retail 104

Retail social media Mobile Marketing Strategies 104

Long Lasting Ideas

MAY 2, 2014

Nearly two-thirds (63%) of cell phone owners now use their phone to go online, according to a survey by the Pew Research Center’s Internet & American Life Project. bank marketing strategies bank marketing ideas online bank marketing strategy online marketing social media'

social media 76

social media Marketing Google Marketing Strategies 76

Social Assurance

NOVEMBER 16, 2020

Recognize the need for greater effort in developing content strategies in order to lift your social media game. We recently addressed the changing nature of marketing and what it means for financial brands. How do you effectively update your marketing strategy? Marketing and Compliance Survey Insights.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? This is the most indebted class ever.

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Nearly 8,000 people turn 65 daily in the United States. Read Bill Murtha’s entire post: [link].

Meeting 40

Meeting Marketing social media Community Bank 40

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

social media 15

social media Strategy Marketing Strategies Marketing 15