The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

Marketing 35

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PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

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Study Analytics Millennials Retail 114

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore.

Payments 150

Payments Customer Experience Survey Capital 150

The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating.

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Fintech Survey Branding Marketing Strategies 29

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

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PYMNTS

FEBRUARY 3, 2020

As the Fed noted in a study a few weeks ago, through its annual Small Business Credit Survey (SBCS), smaller firms are increasingly turning to online lenders — and those lenders have (loan) approval rates of 76 percent versus 34 percent at large banks and 47 percent at small banks.

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Lending Apple Study Online 146

PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? Marketing and Compliance Survey Insights.

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Marketing social media Marketing Strategies Branding 15

Perficient

SEPTEMBER 30, 2020

A Survey of Over 150 Enterprise Executives. For that reason, we conducted a survey of 154 executives from enterprise organizations. What follows is six of the major themes we saw in analyzing the survey response data. The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage.

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Video Survey Strategy Marketing 508

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. Download Our Marketing and Compliance Report. How did your brand compare? Learn More.

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Compliance Marketing Report social media 15

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales.

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social media Community Bank Community Regional 33

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

Gonzobanker

JUNE 25, 2021

Using core transactions as a survey trigger may work for branches, but not for customer care. Actionable: Tailor questions to separate the experience from general brand or policy perception. In a recent NCR survey conducted by The Harris Poll, 86% of U.S. Aim for real-time or near-real-time results. Redefine excellent service.

Customer Experience 105

Customer Experience Fraud Policies Training 105

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” What distinguishes the high-impact institutions from the rest of the pack? Final Thoughts.

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The Financial Brand

DECEMBER 15, 2023

This article The Small Business Pain Points That Spell Opportunity for Banks appeared first on The Financial Brand. This article The Small Business Pain Points That Spell Opportunity for Banks appeared first on The Financial Brand.

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Study Branding Marketing Strategies Survey 20

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JUNE 24, 2018

Subscribe to The Financial Brand via email for FREE!To To provide financial services organizations with the most comprehensive benchmark of key financial marketing trends, the Digital Banking Report continues to field an international survey, sponsored by Deluxe.

Marketing 26

Marketing Survey Branding Digital Banking 26

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

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Technology US Customer Experience Marketing 40

The Financial Brand

DECEMBER 26, 2021

Financial marketers, under pressure to keep costs low, often end up with misleading results. The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

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Data Banking Trends Analysis Trends 30

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

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Branding Industry Retail Strategy 73

The Financial Brand

JANUARY 7, 2022

Faced with multiple challenges, bank and credit union marketers can become tentative. The post 3 Proven Ways Financial Marketers Can Laser-Focus on the Customer appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Three simple projects can help break the gridlock.

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Marketing Banking Trends Analysis Trends 26

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

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social media Strategy Marketing Strategies Marketing 15

Long Lasting Ideas

JANUARY 19, 2015

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes. The Nielsen research shows that consumers will trust and act upon recommendations and opinions posted online.

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Marketing social media Online Marketing Strategies 40

Gonzobanker

AUGUST 23, 2021

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

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Strategy Study Data Tools 149

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

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