PYMNTS

MARCH 9, 2017

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been the online versus brick-and-mortar shopping. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

OCTOBER 13, 2016

Windsor Circle said its survey indicates that more retailers of all sizes are incorporating predictive marketing strategies into their digital and omnichannel platforms, likely based on the success of the larger retailers who have been implementing it for years. Everybody is moving toward automation,” according to Williamson.

Marketing 100

Marketing Survey Retail Data 100

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. 1 Accenture, “ Accenture Open Banking for Businesses Survey 2018 ”. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

Gonzobanker

AUGUST 23, 2021

Proponents of every banking technology innovation of the past 25 years—from online banking to online bill pay to eStatements to PFM to mobile banking—have promised deeper relationships and higher levels of loyalty. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 137

Strategy Study Data Tools 137

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Just ask NBA superstar James Harden , who has been the subject of intense online ridicule this past week or so after images of his first-ever, Adidas-designed sneaker leaked online.

San Diego 100

San Diego Portland Wyoming Oregon 100

Long Lasting Ideas

MAY 2, 2014

Nearly two-thirds (63%) of cell phone owners now use their phone to go online, according to a survey by the Pew Research Center’s Internet & American Life Project. bank marketing strategies bank marketing ideas online bank marketing strategy online marketing social media'

social media 76

social media Marketing Google Marketing Strategies 76

FICO

JUNE 14, 2023

CLARKE: AI/ML are necessary to personalize at scale, yet according to Forrester’s 2022 Data and Analytics survey , less than one-third of banking data and analytics decision-makers say their firm is currently using AI technologies to scale and optimize personalization. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. This is the most indebted class ever. Give young people a voice.

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 65 percent of those online make purchases because of e-mail. *35

Meeting 40

Meeting Marketing social media Community Bank 40

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

PYMNTS

FEBRUARY 16, 2018

But CPG marketing and market strategy is built around the world of bricks and mortar – particularly when it comes to traditional advertising and working out agreements with grocery retailers on how and where their products will be displayed in-store for maximum exposure to consumer eyeballs.

Retail 124

Retail Branding Mobile Strategy 124

Long Lasting Ideas

JANUARY 19, 2015

Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. There is a 2 percent increase to take action from consumers who trust opinions posted online. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

PYMNTS

MAY 30, 2016

Nearly 40 percent of SMBs surveyed had (or were in the process of) deployed EMV, with another third planning to do so in the next 12 months. Online Checkout Conversion. Online Fraud Attack Rates Soar Since October. Everyone said that fraud would move online in the U.S. Get all of the details here. Global Fraud Attacks.

Trends 100

Trends Retail Fraud Mobile 100

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something. Invest in it.

social media 15

social media Strategy Marketing Strategies Marketing 15

Gonzobanker

MARCH 6, 2018

Consider these numbers from PwC’s 2017 Digital Banking Consumer Survey : ? At the same time, just 16% of banks’ marketing budgets are going to online channels and data, while nearly 45% goes to offline channels and direct mail and 27% to sponsorships and donations. 46% of consumers use ONLY digital channels today.

Strategy 87

Strategy Marketing Mobile Trends 87

PYMNTS

MARCH 15, 2016

On top of that, merchants have to think about how they are going to push their marketing strategies globally. “When you look at the expansion of mobility, especially once you go outside your traditional markets into some of the emerging markets, [mobile is] the only path they have to access the Internet.

Mobile 100

Mobile Regional Marketing Strategy 100

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Long-term challenges.

Branding 73

Branding Industry Retail Strategy 73

CB Insights

DECEMBER 4, 2019

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. Today, Amazon Pay has evolved to include a digital wallet for customers and a payments network for both online and brick-and-mortar merchants. Amazon’s Next Financial Pillar.

Cards 101

Cards Lending Strategy US 101

Gonzobanker

JANUARY 14, 2016

.” The inability to pinpoint exactly what your Marketing department is really good at–and perhaps, not really good at–reflects a strategic shortcoming for many community-based FI marketers. In a recent survey of marketers (across industries), nearly seven in 10 thought they were effective at generating awareness.

Community 60

Community Marketing Mobile US 60

CB Insights

JUNE 7, 2018

But by getting more granular, you could market to a segment of vegans who feel strongly about the mistreatment of animals, or to health-conscious people who feel guilty when they eat sugary energy bars. Surveys/questionnaires/quizzes. The app took the form of an online personality quiz. Set-top box viewing data. Browsing Data.

Marketing 78

Marketing Data Analytics Examples 78

Gonzobanker

JULY 28, 2015

You’ve got a piddly percentage of your member base using your online bill pay platform, and it’s a good bet you didn’t issue all the credit cards he has, so you really don’t know where the money is going. How Jack spends his money. And worse, you’re not even doing anything to analyze the debit card spend data you do have.”

Leadership 60

Leadership Data Community Bank Community 60