Social Assurance

OCTOBER 29, 2021

The pandemic helped shake up some long-held traditional forms of banking and marketing. As the financial services sector continues to adapt to the massive digital disruption, our survey results showed some impressive statistics about Marketing and Compliance technology. For Twitter and LinkedIn, paid advertising was at 24%.

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Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

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social media Marketing Google Marketing Strategies 76

PYMNTS

MARCH 29, 2018

To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. Payne finds those two platforms to be the most successful social media mediums because of their reach. The Road Ahead.

Retail 104

Retail social media Mobile Marketing Strategies 104

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Let’s just say, the pics weren’t well-received by the sneaker-loving community, and Harden’s been hearing it on social media ever since.

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Social Assurance

OCTOBER 13, 2021

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B

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social media Strategy Marketing Strategies Marketing 15

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. It’s effective and personal.

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Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

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Compliance Marketing Report social media 15

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 35 percent of seniors online use social media, like Facebook and LinkedIn.

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Meeting Marketing social media Community Bank 40

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

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Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

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Marketing social media Online Marketing Strategies 40

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? This is the most indebted class ever.

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William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing.

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Technology US Customer Experience Marketing 40

Social Assurance

MARCH 8, 2021

As you start to wonder about how this generation fits into your marketing strategy, think about how you can provide resources, education, and support to help reduce that stress. However, 2 in 3 people surveyed stated they want to be self-employed, and 9 in 10 said it is important to them to be financially independent.

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Branding Strategy Community Study 15

CB Insights

OCTOBER 23, 2018

They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. CPG brands partner with hotels for immersive, social media-friendly experiences. Today, new tools like online surveys, big data, at-home DNA testing, and machine vision can help companies better understand shopper needs.

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Branding Industry Retail Strategy 73

CB Insights

JUNE 7, 2018

Surveys/questionnaires/quizzes. Social media (i.e. According to Alan Bethke, Subaru’s Chief Marketing Officer, “A lot of manufacturers target customers based on pure demographics. There are several different ways to gather and analyze psychographic data. Set-top box viewing data. Psycholinguistic dictionaries.

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