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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Social media – why it’s an essential tool

BankNXT

Oliver Bussmann believes social media should be an intrinsic part of your leadership toolset when it comes to managing communications. Social media – why it’s an essential tool on BankNXT.

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Salesforce Rolls Out Revenue Cloud To Simplify B2B Functions

PYMNTS

The company's acquisition of Vlocity will help with providing specific industry solutions for workflows related to revenue, including managing ad inventory or content syndication for media companies. In July, Salesforce also announced an expansion of its Order Management products, PYMNTS reported.

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Closing the Social Media Gap

William Mills

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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Sephora: The Key To Omnichannel Commerce Is Options, Options, Options

PYMNTS

Consumers’ buying habits have shifted as retailers face new rules and restrictions, with each side adapting to brick-and-mortar store closures or reconfigurations as well as increased online variety and competition. I think [reserve online] is the best of both worlds,” she said. “[If] It is really resonating in that category.”.

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Facebook Announces eCommerce Initiative To Support Black-Owned Businesses

PYMNTS

The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post. To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States.