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For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Marketing ! In software circles, UX (User Experience) is the new buzzword.

UX 95
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. When a bank operates this way, the focus tends to be around operational uptime, security, and incident management while insufficient attention is given to the end-user customer experience.

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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Translating that trust advantage into mobile market share, however, is another matter entirely, as was discussed in a recent PYMNTS interview with Gerhard Oosthuizen, chief technology officer for Entersekt , a South Africa-based FinTech firm that focuses on mobile authentication and app security software. Good UX vs. Security.

Mobile 184
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Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Being on a zombie core doesn’t have to end in an apocalypse, as long as you know how to manage the system – and the vendor. Emerging third parties looking to grow market share may not invest in integrating with core solutions that have declining client bases. Legacy Tech Stacks. Staff Attrition. No New Partners.

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The Rise Of ‘Intelligent Engagement’ In Corporate Banking

PYMNTS

In a Masterclass conducted by Karen Webster, Norm DeLuca, managing director of banking solutions at Bottomline Technologies , said banks must put corporate clients at the center of their digital transformation roadmaps, helping those enterprises capitalize on the competitive advantage fostered by advanced technologies. The Use Cases.

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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

How Bankers Will Use This Amazing Tool Bankers can use ChatGPT in various ways to improve their productivity, operations, and customer experience. 5) Write bank marketing copy: ChatGPT excels at producing high-quality prose with moderate accuracy. How should I pitch treasury management services?

Tools 370