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Bank Value: Here is a Better Way to Calculate and Manage

South State Correspondent

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In other markets, the rise of marketplaces is giving old organizations new perspective. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. That’s where AI can come in, says Lihi Pinto Fryman, co-founder and chief marketing officer for visual AI software-as-a-service company Syte.

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AI’s Place In The $50B RV Market

PYMNTS

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Why Travel Firms Need To Cater To Millennial Payment Preferences.

Marketing 132
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New PFM App Hip Money Comes to Market

Bank Innovation

In the long list of startup finalists competing at South by Southwest 2017 hides a brand new personal finance management app. Hip Money – a new app by Hip Pocket – adapts the millennial habit of “swiping” to help them save and pay down debt through a mobile app. Nebraska-based software Read More.

Nebraska 199
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How GDPR Is Testing The Homesharing Market

PYMNTS

Regulators want to have a greater stake in the way sharing platforms operate. As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. For more on this and other developments, take a look at the Playbook’s News and Trends section.

Marketing 179
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Millennials Make Big Push For B2B Personalization

PYMNTS

It said that 70 percent or more of millennials are involved in B2B buying decisions. “As Oyster Insurance, an insurance technology company, recently expanded operations into California, where it aims to support small businesses and startups with workers’ compensation services. B2B Gets Younger. B2B Business Rules.