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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Bank of Ann Arbor.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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Good Housekeeping Revitalizes Content Marketing

PYMNTS

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago.

Marketing 101
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Spreading the word about data privacy

Independent Banker

In April, ICBA won an Association Trends 2022 TRENDY Award for a social media initiative opposing plans that would require community banks to report additional customer account information to the Internal Revenue Service. ICBA’s award-winning #KeepMyBankingPrivate campaign opposed IRS bank customer data reporting.

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Apple Winds Down iTunes

PYMNTS

MacRumors reported that Apple has taken down all of the social media content from its iTunes page on Facebook, including posts, photos, and videos. The company is taking more of a focus on the booming subscription eCommerce market. There are plenty of signs that Apple is gearing up to say goodbye to iTunes.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 10) @CU_Times – Credit Union Times magazine has Tweets on regulatory changes, awards and technology.

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After Subscription Stumbles, How Patreon Won Back Customer Trust

PYMNTS

Netflix also said it would not add advertising to its platform to boost revenue, despite seeing continued weakness in the United States market. Magazine and newspaper subscriptions are popular services that have been around for decades, making them a favorite for bad actors as well.

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