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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Tim Martinson, North American Banking Company.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Gentle Monster Background Founded in 2011 by Kim, Gentle Monster initially struggled to break through against large brands like Luxottica which controls an estimated 30% of the US market, and is behind almost every single designer eyeglass brand you can think of, including Ray-Ban, Oakley, Armani, Ralph Lauren, Chanel, Prada and many more.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Instead of thinking about how you can grow customers, the commercial lending team often thinks about increasing loans. The answers will be all over the board.

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Deep Dive: Digital-First Banks Harness The Power Of Data Analytics

PYMNTS

Financial institutions (FIs) face a perennial challenge in their day-to-day operations — convincing customers to use their products and services rather than a competitor’s. Big Data analytics reached a market valuation of $29.87 Big Data significantly affects banks’ back-of-house operations as well as their customer-facing processes.

Analytics 237
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Holiday Sales on the Dark Web

Abrigo

Both established markets and emerging vendors on the Dark Web have been actively promoting fresh inventory and steep discounts for holiday sales, including Black Friday and Cyber Monday. Another popular category in the underground is account markets. There are many operators of mule networks offering their services on the Dark Web.

Fraud 307
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The Financial Technologies SMEs Aren’t Using

PYMNTS

According to Office Depot senior director of contract marketing, Christine Nessen, “SMBs should strongly consider transitioning to tax software.”. sought external financing in 2016 , suggesting these firms simply aren’t interested in lending technologies or accessing, for instance, a loan from an alternative finance provider.