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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Telehealth’s impact on patient acquisition strategy. Ways healthcare marketing teams can build resiliency and strengthen patient trust.

Marketing 309
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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

So much so that 60% of financial services companies are implementing a personalization strategy, 70% expect to increase personalization budgets, over 70% will invest in personalization technology, and 70% are getting a positive ROI. Challenges Require an Overhaul of Systems, Processes, and Leadership.

Analytics 309
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Do you want a more engaged team? Here is an approach

Perficient

Indeed does a great job of breaking down the different roles management and leadership play in initiatives like team engagement: Leadership is often based on a mission, while management is often based on a specific task being completed. Management is more quantitative, while leadership is more qualitative. Be transparent.

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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Marketing Leadership. But I applaud Lance and the school for putting a finance and strategy wonk on the panel to get some outside perspectives on how the marketing function can be a significant contributor to the evolution of our respective banks from what we were to what we can be. Key takeaways for marketing leadership: 1.

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Facebook's Libra Hires HSBC Veteran As Managing Director

PYMNTS

The association said in a news release that “Emmett is a highly experienced financial services leader with a wealth of global experience in business, strategy, technology and operations, gained through his 25 years with HSBC.". Levey added that he is confident that Emmett’s “leadership will help make Libra's vision a reality.". “I

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GoDaddy To Buy Social Content Startup Over

PYMNTS

Continuing its strategy to enhance and move beyond website domain management, GoDaddy will acquire social media start-up company Over, according to published reports Wednesday (Jan. We started noticing users really had trouble creating great content as they go to those platforms.

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media. Compared to the eons of free YouTube and other social media content viewers were happily consuming, Quibi was a non-starter. Ability: providing the means to act.

US 294