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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Telehealth’s impact on patient acquisition strategy. Ways healthcare marketing teams can build resiliency and strengthen patient trust.

Marketing 309
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Best Banking Books To Create The Modern Banker

South State Correspondent

Within the story are multiple lessons on dealing with the theory of constraints, choosing key performance indicators, organizational dysfunction, management, and leadership. Anthony has written eight bestsellers and offers an inspiring take on leadership. The book also contains the best appendix that you will ever read.

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How is your accounting firm leveraging social media to reach prospective clients?

Abrigo

There’s a lot of weight behind utilizing social media tools to network professionally on an individual-level, but is it worth the time and effort for your firm to enter the LinkedIn, Twitter or Facebook world? The reason for this isn’t clear, but it is important to determine whether the effort on social is well-spent.

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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

So much so that 60% of financial services companies are implementing a personalization strategy, 70% expect to increase personalization budgets, over 70% will invest in personalization technology, and 70% are getting a positive ROI. Challenges Require an Overhaul of Systems, Processes, and Leadership.

Analytics 309
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GoDaddy To Buy Social Content Startup Over

PYMNTS

Continuing its strategy to enhance and move beyond website domain management, GoDaddy will acquire social media start-up company Over, according to published reports Wednesday (Jan. Over will operate out of its Cape Town, South Africa, headquarters.