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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

The abrupt collapse of Silicon Valley Bank (SVB) is a stunning example of bank leadership not understanding interest rate risk, running into trouble with an inverted yield curve, and ignoring the impact of a severe monetary correction on long-duration assets. That combination made their liabilities very sensitive to safety.

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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309
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Social media – why it’s an essential tool

BankNXT

Oliver Bussmann believes social media should be an intrinsic part of your leadership toolset when it comes to managing communications. Social media – why it’s an essential tool on BankNXT.

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GoDaddy To Buy Social Content Startup Over

PYMNTS

Continuing its strategy to enhance and move beyond website domain management, GoDaddy will acquire social media start-up company Over, according to published reports Wednesday (Jan. Over will operate out of its Cape Town, South Africa, headquarters.

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Facebook CMO Leaving To Focus On Promoting Diversity In Tech

PYMNTS

Facebook ’s Chief Marketing Officer Antonio Lucio is leaving the social media behemoth after just two years on the job to actively promote diversity in the technology sector. He wrote on his LinkedIn page : “After two meaningful years, I have decided to step down as chief marketing officer of Facebook.

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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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