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Pinterest Launches Augmented Reality Eyeshadow Try-On Tool

PYMNTS

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . The roll-out follows the success of Pinterest’s try-on tool for lipstick, which was launched last year. Both categories have expanded use of the technology.

Tools 226
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How The Cost-Conscious Aussie SME Approaches Innovative Tech

PYMNTS

Small businesses may be interested in innovative technologies, but only a few are willing to make the leap — and the investment — necessary to actually implement tools into their businesses. The latest research from the SMB Technology Adoption Index , for example, revealed news that just 13 percent of U.S.

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Visual Storytelling: Create Meaningful Gifs

Perficient

The pronunciation of gif – hard “g” versus soft “g” – has been an ongoing argument in the technology world for years. Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out.

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How Digital Tools Change The Security Landscape

PYMNTS

Technologies such as artificial intelligence (AI) and biometrics are changing the digital security landscape, and a recent study found that social media networks have become a more popular way for hackers to target new victims. 22 billion: Projected over-the-top (OTT) media revenue for 2019. All this, Today In Data.

Security 139
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The Financial Technologies SMEs Aren’t Using

PYMNTS

The average small business considers itself a “moderate” user of technology, according to the PYMNTS.com SMB Technology Adoption Index. Only 13 percent say they’re willing to jump on the innovation bandwagon. 70 percent of SMEs didn’t use tax software in 2016 , found Office Depot in its most recent Small Business Index survey.

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Deep Dive: How Banks Use Digital Technologies To Outlast The Coronavirus

PYMNTS

Some have added support for in-branch digital technologies such as video banking screens and upgraded ATMs to minimize in-person contact while making sure customers’ needs are met, for example. These in-branch shifts have led to more banks reevaluating the digital tools they are using or may be looking to adopt to keep customers satisfied.

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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9