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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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Canada, time to expect an innovative lifestyle banking app

Accenture

The first mobile banking application hit the Canadian market over ten years ago. Since then, advancements have included an e-deposit and mobile business app, a remote deposit capture feature, a banking app on the Apple Watch, and more.

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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Banks Embrace Conservative Use of Social Media in Wake of Data Scandals

Bank Innovation

PREMIUM —Banks appear to have recoiled from the deep, detailed use of social media data in their marketing. Bank tends to be more conservative than most banks, which can be frustrating for markets,” said U.S. Bank’s senior vice president of brand advertising and social media, Kelly […].

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Is Social Media Key to Hitting the Trillions for (Fin)Tech Companies?

Bank Innovation

Could Microsoft be the first technology company to earn a one trillion market value? Analyst Michael Markowski seems to think so, citing the technology giant’s recent acquisition of professional social media site LinkedIn as the boost that pushed Microsoft into the race.

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Can CBANC Crack the Bank Social Media Riddle?

Bank Innovation

In the age of ubiquitous mobile devices and 1.5 billion Facebook users (give or take a few million), it’s clear banks can’t keep their employees from social media. That opens bank systems to attacks via phishing and social engineering.

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i2c: Mobile Banking, Credit Drive FinTech Opportunities Beyond The ‘Simple’ DDA

PYMNTS

At a time when the global pandemic and ensuing economic upheaval have blurred the boundaries between traditional means of payment, the CEO of global payment- and banking-solution provider i2c says the biggest business opportunity ahead will be in credit, with mobile becoming the biggest game-changer. All About Mobile. phenomenon.

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